Barnardo’s Highlights the Power to Change Children’s Lives in New Campaign from BBH Dublin
BBH Dublin has unveiled an impactful new campaign for Barnardo’s, the children’s charity, titled “Change Their Story.” This campaign, which spans print, Out of Home (OOH), and radio, underscores the life-changing power of Barnardo’s interventions in the lives of vulnerable children, focusing on how early support can alter their futures for the better.
Innovative Use of AI for Authentic Representation
To showcase an authentic narrative of a troubled childhood while protecting real-life cases, BBH Dublin employed a pioneering AI technique. The agency captured hundreds of facial expressions from a young man and woman, feeding them into an AI model alongside real childhood images. This allowed for a realistic portrayal of how they aged through childhood, providing an accurate reflection of the emotional journey children face.
The creative team worked closely with Barnardo’s to select images that best represented each stage of a child’s potential experience, from vulnerability and fear to anger, despair, and ultimately, hope. The final image is the most powerful one: a young adult displaying a genuine sense of hope—thanks to the work of Barnardo’s.
A Legacy of Impactful Campaigns
Sam Caren, creative lead at BBH Dublin, shared the excitement of working on this project: "BBH has an amazing legacy with Barnardo’s, so when they came to our Dublin office with the desire to create a campaign to rival the iconic ‘Life Story,’ we were excited by the challenge." He went on to highlight the simplicity of the campaign’s message: “Barnardo’s has heard every kind of life story a child can tell, and with their intervention—and the public’s support—they can change these for the better.”
This campaign marks the first phase of a wider initiative. "It was great to be able to help break ground with this use of AI, in a sympathetic and just way. We can’t wait to release the next phases," he added.
Barnardo’s Vision for Every Child’s Future
Mary Gamble, director of fundraising, marketing & communications at Barnardo’s, expressed the charity's ambition: "With this campaign, we’re shining a spotlight on our ambition to be there for every child—when and where they need us. Barnardo’s delivers services to thousands of vulnerable children across Ireland, from birth up to the age of 18. The interventions and support we provide can change the trajectory of a child’s life. Because Childhood Lasts a Lifetime."
The campaign’s visuals resonate deeply, capturing the spectrum of emotions Barnardo’s handles daily. "BBH has created a visual journey that perfectly captures our important work. Inspired by the scale of emotions we deal with every day, the campaign illustrates how early intervention—and the public’s support—can completely change the outcome for these young people."
The Power to Change Lives
This poignant campaign, “Change Their Story,” shines a light on the profound difference that early intervention can make in a child’s life. By combining innovative AI technology with authentic storytelling, BBH Dublin and Barnardo’s have crafted a powerful narrative that not only highlights the charity’s mission but also encourages public support for its vital work.
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