Revolutionizing Black Friday Advertising with Creativity
When it comes to Black Friday, standing out in a sea of sales promotions is no easy feat. Kitchen Warehouse, with the help of independent creative network Special Australia, has managed to do just that by cooking up a bold and inventive ad campaign that redefines out-of-home (OOH) advertising.
Taking OOH Advertising to the Next Level
Kitchen Warehouse’s Chief Customer Officer, Simon Lamplough, emphasized the importance of creative thinking to make the brand shine during their biggest sales event of the year.
“Outdoor media has always been a great vehicle for awareness,” Lamplough stated. “But we loved the idea of playing with the medium (and in some instances breaking it) to showcase product and price in a playful way.”
Group Creative Director of Special Australia, Nils Eberhardt, echoed this sentiment, highlighting the campaign’s boldness:
“They needed equally bold ads to cut through the Black Friday clutter and appeal to cooking enthusiasts, so we cut through their billboards. And blended them. And salad spun them.”
Creative Billboards that Captivate
The campaign utilized cheeky humor and visually arresting effects to bring each product to life. Here are some standout examples:
- Cast Iron Pans: The ad emphasizes their durability by visually “weighing down” the billboard frame, creating a striking and memorable visual.
- Pasta Machine: Transforming the ad itself into pappardelle, this billboard brings the product’s functionality to life in a playful and dynamic way.
- Toaster Ad: Cleverly designed to emulate bread sticking out of a toaster, this ad captures attention with its relatable humor.
- Salad Spinner: Using spinning effects, this ad gives the illusion of motion, perfectly showcasing the product’s unique feature.
Blending Digital and Traditional Media
The campaign doesn’t stop at OOH. Animated digital versions and social media ads ensure a cohesive and far-reaching marketing strategy, blending the best of traditional and modern advertising methods.
The Power of OOH Advertising
Despite the dominance of social media and digital ads, billboards remain a powerful tool for reaching large audiences. With strategic placement and eye-catching designs, OOH ads offer brands a chance to stand out in high-traffic areas and leave a lasting impression.
Kitchen Warehouse’s Black Friday campaign is a testament to the enduring power of creativity in OOH advertising. By reimagining how products are displayed, the campaign not only captivates passersby but also sets a new standard for innovative marketing.
This approach follows other recent successes in OOH advertising, such as dating app Better In Person’s creative September campaign, further demonstrating how bold ideas can make traditional media feel fresh and exciting.
A New Benchmark for OOH Creativity
For Kitchen Warehouse, Special Australia’s inventive Black Friday campaign proves that with a little creativity, even a familiar medium like billboards can become a playground for innovation.
Billboard / Outdoor Advertising Locations
Discover BMOutdoor: Billboard Advertising in US and Canada!
Why choose BM Outdoor for your outdoor advertising?
- Consumer trust: Outdoor advertising is a trusted medium for many, standing the test of time.
- Direct and captivating messages: We deliver clear and compelling messages that effectively reach your audience.
- Affordable for all: We offer options that fit all budgets and types of businesses.
- Sales team at your service: Our passionate sales team is ready to help you achieve your goals.
Do you need outdoor advertising? It remains effective in boosting your brand in the United States and Canada, working in collaboration with digital marketing and other channels.
Outdoor Advertising Options
Billboards
Billboards are large outdoor advertising structures that attract attention from drivers and pedestrians. They provide an excellent platform for brands to showcase their message to a wide audience.
Posters
Posters are versatile advertising formats typically used in high-traffic areas. They can effectively convey promotional messages or branding with striking visuals.
Transit Advertising
Transit advertising takes advantage of public transport systems to reach commuters. It includes ads on buses, subway stations, and shelters, ensuring maximum visibility to a diverse audience.
Specialty Advertising
Specialty advertising encompasses unique formats, such as murals and kiosks, which can provide a creative and engaging way to connect with consumers in specific locations.
Our services have coverage that extends throughout the United States, Canada, and Latin America. Take your message beyond borders! Contact us today at 210-610-5012 or email customerservice@bmoutdoor.com and let us be a part of the success of your next advertising campaign
Files
Share This:
Share
Tweet
Email
Share
Snap
Email
Share
Share
Share
Pin
Share
Share
Share