Flogas Extends Its OOH for Wider Services
Flogas is breaking the mold in the energy sector with an innovative outdoor advertising (OOH) campaign that perfectly aligns with its brand message. The campaign, planned by Source Out of Home, highlights the extensive range of services offered by Flogas, including electricity, solar energy, and EV charging. This campaign is not only fresh and playful, but it’s also tailored to make the most of the strengths of outdoor advertising.
A Creative Approach to Brand Messaging
By embracing the unique qualities of each OOH format, Flogas creatively turns its own name into an asset, adding humor and relatability to reshape consumer perceptions. The result is a campaign that doesn’t just inform—it entertains, ensuring that Flogas stands out in an increasingly competitive market.
The campaign's success lies in how seamlessly its messaging adapts across different outdoor formats. Whether delivering a quick punchline to passersby or engaging audiences in locations with high dwell time, the creative content is always on point.
Humorous and Engaging Copy
The campaign uses small roadside and mall digital formats to deliver witty lines that resonate with the audience. Some of these include:
- “The gas part is we do electricity too.”
- “Get your electricity from a gas place altogether.”
- “If you think we’re gas, you should see our electricity.”
These clever lines not only engage but also highlight the wide variety of services offered by Flogas, making the campaign memorable.
Tailoring Creative to Each Format
The campaign also demonstrates how selecting the right media can elevate a brand’s message. Formats like Bus Supersides, 48 Sheets, and Luas Straplines serve as the perfect canvas for customized creative. These formats offer room for playful spins on the company logo, further enhancing the campaign’s visual impact.
A standout feature of the campaign is a special installation at Pearse Station’s underpass. This unique creative execution expands the Flogas logo beyond its traditional frame, evolving into the words “flogas&Electricity&Solar&EVChargingToo.” This visually striking design spans multiple panels, engaging commuters and reinforcing the brand’s comprehensive service offerings.
Making the Most of High-Traffic Locations
Pearse Station, Ireland’s busiest commuter station and the second busiest overall, sees nearly 25,000 passengers each day. According to our IMPACT Attention study, 85% of respondents find non-conventional OOH formats effective for brand recall. Additionally, 84% perceive brands that utilize such formats as more memorable, making Pearse Station an ideal location for this creative installation.
Celebrating Flogas’ Comprehensive Energy Services
Rita Kirwan, Marketing and Communications Director at Flogas, commented on the campaign’s success: “The gas part about Flogas is that the gas part is only part of it. This campaign celebrates the breadth of energy services Flogas offers to homes, communities, and businesses on the island of Ireland. With a €300 welcome bonus and a 24% discount on Dual Fuel, this campaign is all about bringing real value to households this winter.”
Consumer Shifts and Brand Recognition
As we look ahead to 2025, our recent issue of Out \ Look highlighted that 44% of consumers are considering switching their energy provider. With this in mind, Flogas’ OOH campaign is strategically designed to capture attention and leave a lasting impression, ensuring the brand is top-of-mind for consumers during this period of potential change.
Flogas' OOH campaign not only underscores the company's broad range of energy services but also reinforces the importance of clever, well-executed outdoor advertising in today’s competitive marketplace.
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