Smart Reach Revolutionizes Data-Driven Outdoor Advertising

In the dynamic world of advertising, staying ahead of the curve means embracing innovation and leveraging data. Out of home media company BM Outdoor is doing just that with their new platform, Smart Reach, which promises to transform how advertisers engage with their audiences.

Data-Driven Precision

Smart Reach stands out by providing advertisers with access to extensive geographical and behavioural data from BM Outdoor’s expansive network, which spans over 4,000 locations and includes more than 250 audience segments. This wealth of data enables advertisers to craft highly targeted campaigns, driving a greater return on investment (ROI) by focusing on specific consumer behaviours and affinities. The result is advertising that is not just seen, but resonates with the right audience at the right time.

Optimal Ad Placement

One of Smart Reach’s key features is its ability to select optimal panel combinations on digital out of home (DOOH) displays. This ensures broad reach while precisely targeting the intended audience, maximizing the impact of each advertisement. By doing so, Smart Reach enhances the efficiency of OOH media campaigns, ensuring that marketing dollars are well spent.

A New Era for New Zealand Marketers

“New Zealand marketers and media buyers are now able to optimize their OOH media campaign spend to reach the largest number of consumers from the campaigns’ target audience. This is a game-changer for how OOH media is planned and bought in New Zealand,” said James Fogelberg, Founder of Landmarks ID, the platform powering Smart Reach.

With over 250 brand-level audience segments, 60+ advertiser category segments, and numerous demographic segments, Smart Reach offers unprecedented opportunities for advertisers in New Zealand to enhance their OOH media investments.

Commitment to Innovation

Rick Goodwin, Product, Innovation & Solutions Director at BM Outdoor, expressed the company’s excitement about Smart Reach, stating, “We are thrilled to introduce Smart Reach, a tool that embodies our commitment to innovation and excellence in the out of home advertising space. Smart Reach not only enhances the efficiency of OOH audience delivery but also provides deeper insights into real-world behaviours, enabling brands to connect with consumers in more meaningful and impactful ways with relevant messaging.”

Success Stories

Early adopters of Smart Reach are already seeing impressive results. Hearts & Science, in partnership with Contact Energy, reported significant improvements in their campaign outcomes. “The scale of BM Outdoor’s network, optimized via Smart Reach, allowed us to connect with our target audience more effectively, resulting in a substantial increase in interest and engagement,” noted the planning team at Hearts & Science.

The Future of OOH Advertising

BM Outdoor’s Smart Reach is not just a platform; it’s a catalyst for a new era of data-driven, highly targeted outdoor advertising. By leveraging detailed consumer insights and optimizing ad placements, Smart Reach empowers advertisers to deliver more impactful and engaging campaigns. As more brands begin to harness its potential, Smart Reach is set to redefine the landscape of out of home media.

For advertisers looking to stay ahead in a competitive market, Smart Reach offers a clear advantage: the ability to reach the right audience with the right message, at the right time. And in the world of advertising, timing is everything.