PayPal has launched one of its most ambitious brand campaigns in Canada to date, rolling out a fully integrated national activation to introduce PayPal Pay in 4, its interest-free installment payment solution. The campaign blends digital channels, social media, experiential marketing and a high-impact out-of-home presence to meet Canadians where they already shop, commute and plan their holiday spending.

Bringing Pay in 4 into real life

At the center of the campaign is a hockey-themed pop-up experience designed to tap into one of Canada’s strongest cultural passions. Installed at Cadillac Fairview’s flagship malls in Toronto, Montreal, Calgary and Vancouver, the activation transforms retail environments into interactive spaces where shoppers can learn how Pay in 4 allows eligible purchases to be split into four interest-free payments over six weeks.

Visitors are encouraged to engage with the experience while entering for a chance to win prizes valued at up to one thousand dollars, creating a tangible incentive to explore the product while reinforcing PayPal’s role in helping consumers better manage holiday budgets and cash flow.

OOH that meets consumers on the move

Supporting the pop-up tour is a national out-of-home media buy covering transportation hubs, major shopping districts and stadium zones across the activation cities. High-visibility placements ensure repeated exposure in environments where consumers are already in a purchase mindset, strengthening brand presence at scale.

Premium locations, including landmark digital screens in Toronto’s Sankofa Square, elevate the campaign’s visibility while reinforcing PayPal’s ambition to make the launch feel alive across the country rather than concentrated in a single market.

Retail partnerships drive conversion

To translate awareness into real-world usage, PayPal partnered with seventeen Canadian and global retailers, integrating Pay in 4 messaging directly into ecommerce touchpoints and owned digital channels. Brands such as Knix, Samsonite, The Home Depot Canada, Uniqlo, Sephora, Sporting Life, Expedia and Hotels.com allow consumers to encounter the installment option exactly when purchase decisions are being made.

This integration bridges the gap between inspiration and transaction, ensuring that the campaign delivers measurable commercial impact rather than awareness alone.

Influencers add credibility and context

Complementing the media and experiential layers is a national influencer program featuring lifestyle creators and financial experts who demonstrate how Pay in 4 fits naturally into real holiday budgets. By showing practical use cases rather than purely promotional messaging, the campaign builds trust and normalizes installment payments as a smart financial tool.

This mix of creators ensures the message reaches consumers wherever they seek inspiration, advice and shopping ideas throughout the season.

A full-funnel strategy built for Canada

According to PayPal’s leadership team, the defining difference in this campaign is its national scale and physical presence. Rather than relying on a single channel, the activation combines awareness, engagement and conversion across multiple touchpoints, creating a cohesive full-funnel ecosystem.

The creative and media investment were tailored specifically to Canadian shopping habits and cultural behaviors, with hockey-themed experiences and winter-forward visuals reinforcing local relevance rather than generic global messaging.