Life Style Sports' striking OOH campaign at UCD, in collaboration with Source & Zenith, captivates with giant Adidas-branded installations
An Eye-Catching Installation at UCD
In an innovative move to capture attention and generate buzz, Life Style Sports, in collaboration with Source out of home and Zenith, launched a striking out-of-home (OOH) campaign at the University College Dublin (UCD). This eye-catching installation features a bus shelter takeover, complete with vinyl-wrapped backings and parallel 6 Sheets, topped with an unmissable, giant Adidas-branded shoebox paired with the brand’s iconic blue bag of equal size.
Bringing the Campaign to Life
“We’re delighted to partner with Source out of home & Zenith to bring our 'For the Love of Trainers' campaign to market,” said Lisa Tully, Senior Digital Marketing and Media Manager at Life Style Sports. “The OOH campaign is brought to life with the highly impactful installation of the iconic Life Style Sports carrier bag alongside a global leader in trending trainers, adidas. It has truly delivered against our brief to a captive target audience in UCD, which is a testament to the team's creativity.”
A Legacy of Standout Campaigns
The campaign, meticulously planned by Zenith and Source out of home, is the latest in a series of standout special installations, following notable efforts from Pepsi MAX and Disney+. This OOH initiative is further bolstered by classic and digital out-of-home (DOOH) elements across malls and various roadside formats, both large and small.
The Power of Special OOH Installations
Special OOH installations are recognized for their innovative and effective approach to boosting brand recall. Our Special Effects study highlights the substantial positive impact these campaigns have on noticeability, brand perception, and consumer activation. A striking 75% of people believe specials make a brand seem exciting, while 84% agree that specials are more noticeable than standard poster ads.
Embracing Creativity and Tradition
At Life Style Sports, we believe in the power of creativity to transform our cities and communities. As we continue to seek attention for our brand, we embrace both new and traditional methods. Exploring and deploying creative techniques, unusual formats, and surprising avenues to capture attention, we are bringing brands to our streets in exciting and engaging ways.
A Lasting Impression
By merging impactful visuals with strategic placements, this campaign not only draws the eye but also leaves a lasting impression, demonstrating the power and potential of well-executed OOH advertising.
Discover BMOutdoor: Billboard Advertising in US and Canada!
Why choose BMOutdoor for your outdoor advertising?
- Consumer trust: Outdoor advertising is a trusted medium for many, standing the test of time.
- Direct and captivating messages: We deliver clear and compelling messages that effectively reach your audience.
- Affordable for all: We offer options that fit all budgets and types of businesses.
- Sales team at your service: Our passionate sales team is ready to help you achieve your goals.
Do you need outdoor advertising? It remains effective in boosting your brand in the United States and Canada, working in collaboration with digital marketing and other channels.
- BILLBOARD
- BILLBOARD POSTER
- JUNIOR POSTER
- WALL ADVERTISING
- DIGITAL BILLBOARD
- BUS SHELTER ADVERTISING
- DIGITAL POSTER ADVERTISING
- WALLSCAPE ADVERTISING
- BENCH ADS
- AIRPORT ADS
- BUS ADVERTISING
- DIGITAL BUS SHELTER ADVERTISING
- LED TRUCKS
- KIOSK
- LED BOAT
- DIGITAL WALLSCAPE
- URBAN PANELS
- SUBWAY
- MURAL
- BIKE SHARING
Our services have coverage that extends throughout the United States, Canada, and Latin America. Take your message beyond borders! Contact us today at 210-610-5012 or email customerservice@bmoutdoor.com and let us be a part of the success of your next advertising campaign