BM Outdoor: Samsung's AI-Powered OOH: Engaging Innovation Unveiled

Unveiling Samsung’s AI Magic: A Revolutionary OOH Campaign

In a bustling world where digital innovation never sleeps, Samsung has once again raised the bar with its latest Galaxy S24 Ultra and S24+ smartphones. This time, they’ve chosen an unconventional path to showcase their cutting-edge AI features through a remarkable out-of-home (OOH) campaign.

Interactive Engagement Redefined

Crafted in collaboration with oOh!media, Spark Foundry, and Tribal, this campaign isn’t just about catching eyes—it’s about captivating minds. Imagine strolling through the heart of Auckland Tāmaki Makaurau, Wellington Te Whanganui-a-Tara, or Christchurch Ōtautahi, and encountering an advertisement that reacts to your touch.

A Touch of Innovation

The concept is elegantly simple yet breathtakingly effective: a push-button interactive build that transforms the mundane into the extraordinary. Commuters passing by were invited to engage directly with the advertisement by pressing a button. In an instant, blurred visuals snapped into sharp, vivid clarity, courtesy of the Samsung Galaxy S24 Ultra & S24+’s incredible 200MP camera. This fleeting interactive experience left a lasting impression, as quickly as it disappeared behind frosted film.

Creative Collaboration at Its Finest

Corinne Wilken, Creative Services Director at oOh!media New Zealand, expressed the campaign’s ethos succinctly: “This is a prime example of our collaborative spirit at oOh!, blending technology with creativity to deeply connect with our audiences.”

Innovation Meets Engagement

For Christine Lightfoot, Head of Marketing Communications at Samsung Electronics, the partnership was equally exhilarating: “Collaborating with the oOh! team allowed us to showcase our new Galaxy AI features in a truly innovative manner. It was crucial for us to surprise and engage our target audience, and this interactive approach proved to be both effective and memorable.”

Setting a New Standard

This initiative not only underscores Samsung’s commitment to pushing the boundaries of technological possibility but also highlights oOh!’s prowess in delivering unforgettable OOH advertising experiences. By seamlessly integrating advanced AI capabilities with interactive creativity, Samsung and oOh! have set a new benchmark for how brands can captivate and inspire in the digital age.

The Future of Advertising

As the world continues to evolve, campaigns like these remind us that innovation isn’t just about what technology can do—it’s about how we harness it to connect with people in ways that are meaningful and unforgettable. Samsung’s journey with the Galaxy S24 series is not just about smartphones; it’s about transforming everyday moments into extraordinary experiences, one touch at a time.