Explore Disney's captivating OOH campaign for Inside Out 2, blending innovative installations with strategic placement to engage audiences.
Inside Out 2 Takes Center Stage
With the highly anticipated release of Disney and Pixar's "Inside Out 2" on June 14th, the studios are pulling out all the stops with a promotional OOH campaign spanning roadside, commuter, transit, and retail environments. This comprehensive approach includes eye-catching elements like large format Digital Golden Squares, The Green Screen, bus T-Sides, Orbscreens, Digital Station Galleries, and DXScreens.
Captivating Installations: Bringing Emotions to Life
But what truly sets this campaign apart are its special installations, featuring vinyl-wrapped lift doors/interiors and travelator glass. Nestled within Dundrum Town Centre, these elements are strategically positioned to capture attention in high dwell-time environments, serving as focal points for socializing teens during the summer months. Positioned adjacent to Movies@Dundrum, the campaign seamlessly integrates with the point-of-purchase experience, enhancing brand recall and engagement.
Collaborative Success: The Magic Behind the Scenes
Richard Carolan, Senior Marketing Manager at Walt Disney Studios Ireland, expresses his excitement about the collaboration: "We are thrilled to collaborate with PML Group, sipit, and Zenith on this campaign. 'Inside Out 2' is such a fun and imaginative movie, and we really wanted to bring this playfulness to life in our media choices."
Strategic Placement: Maximizing Impact
"Dundrum Town Centre was such an obvious and natural fit for the movie given its popularity with families, more so as we enter the Summer and School Holidays," Carolan adds. "In addition, the unique formats really help hero the characters (emotions), new and old, and along with the humorous contextual copy enabled us to deliver a beautiful and impactful installation."
Inviting Exploration: Disney's OOH Innovation
In a world where attention is fleeting, Disney's innovative approach to OOH advertising not only captures the imagination but leaves a lasting impression on audiences, inviting them to embark on an unforgettable journey into the mind with "Inside Out 2."
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