Lindahls Launches 'Good Move' Campaign Celebrating Health

Lindahls Launches 'Good Move' Out-of-Home (OOH) Campaign

Nestlé Lindahls, renowned for its high-protein dairy products, is thrilled to unveil its latest initiative – the 'Good Move' out-of-home (OOH) campaign. Breaking new ground for the brand, this advertising blitz will grace roadsides, bus stops, underground stations, gyms, and offices nationwide. The campaign aims to inspire and honor the everyday decisions that contribute to a more active lifestyle, spanning over 2,000 prominent locations across the country.

Empowering Small Choices for Big Impact

In today's whirlwind of modern living, every decision counts towards our health and well-being. Whether it's opting for a lunchtime stroll over endless scrolling, choosing to walk those extra steps instead of sitting, or pushing through a spin class, these small choices collectively shape our journey to better health. Lindahls stands alongside individuals, acknowledging and celebrating these pivotal moments with its range of high-protein dairy products, designed to support and enhance overall health and well-being. With Lindahls, every decision is a step towards a healthier lifestyle – a 'Good Move' indeed.

National Reach and Impact

The nationwide 'Good Move' campaign aims to reach more than 36 million Britons over a dynamic three-week period, ensuring widespread visibility across 2,000 carefully selected locations. This strategic approach guarantees that Lindahls connects deeply with its target audience, underscoring its commitment to promoting healthy living.

Inspiring Positive Change

Priyanca Masrani, Brand Manager at Lactalis Nestlé Chilled Dairy, expressed enthusiasm about the campaign: "We are delighted to launch the 'Good Move' campaign, celebrating the small yet impactful choices people make daily to lead active lives. At Lindahls, we believe in recognizing, supporting, and celebrating every positive decision, no matter how small. With high protein at the core of our products – from quark to yogurts, drinks, and desserts – Lindahls empowers individuals to sustain their health goals effortlessly."

Join the 'Good Move' Movement

Join Lindahls in embracing the 'Good Move' movement and share your #GoodMove moments on social media. Look out for our vibrant campaign in your city, and for more updates on Lindahls' high-protein dairy products, follow us on Instagram and TikTok. Lindahls is available at Waitrose, Asda, Tesco, Morrisons, Sainsbury’s, Ocado, and Iceland.