A Creative Twist on Advertising

In a splashy move to grab attention, Travel Supermarket has unveiled a billboard in Manchester that's anything but ordinary. The travel comparison site has creatively attached over 100 swimming pool inflatables and even a shopping trolley to a billboard, making a bold statement that it's the ultimate 'supermarket for travel.'

The Brains Behind the Billboard

This unique advertising stunt is the brainchild of the agency Meanwhile, with a little help from Jack Arts and Brazil Street Art. The billboard, located in central Manchester, boasts a five-foot stack of colorful inflatables, capturing the essence of the diverse range of holidays consumers can explore through Travel Supermarket.

A Word from the Creative Team

James Cross, the chief creative officer and founder of Meanwhile, expressed his excitement about the project: “A lot of determination and a lot of puff from the whole Meanwhile crew to create this beaut for Travel Supermarket.”

Part of a Larger Campaign

This innovative billboard is part of the broader ‘A Supermarket. For Travel. Obviously.’ campaign, which Meanwhile launched in January. The campaign doesn't stop at billboards; it also includes a TV spot featuring Eastenders actor Shaun Williamson and a talking pug, ensuring the message reaches a wide audience with a touch of humor and charm.

Reinforcing the Brand Identity

By turning heads with this inflatable-filled installation, Travel Supermarket aims to reinforce its brand identity and showcase the extensive variety of holiday options available on its platform. So next time you're in Manchester, look up and let this fun and quirky billboard remind you that Travel Supermarket is your go-to destination for all travel comparisons.