Corona's cost-effective sunset campaign cleverly uses stock photos to evoke nature's beauty, capturing attention with minimal editing.
Highlighting Nature's Beauty: Corona's Strategic Approach
In its latest advertising campaign, Corona has turned to stock photos to convey its brand message in a cost-effective manner. Spearheaded by the agency We Believers in Latin America, the campaign ingeniously promotes the brand's association with beach sunsets.
Visual Impact on a Budget: Leveraging Stock Photos
The images depict the sun setting over the ocean, with its reflection on the water taking the shape of a bottle of Corona. Remarkably, these photos required no additional retouching, keeping costs low while achieving a visually striking impact.
Insights from the Creative Director: Gustavo Lauria's Perspective
Gustavo Lauria, co-founder and creative director of the agency, elucidated that in cities inundated with advertising, these sunset images offer a visual respite and foster a connection with nature. What are your thoughts on Corona's strategy for its advertising campaign?
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