Corona's cost-effective sunset campaign cleverly uses stock photos to evoke nature's beauty, capturing attention with minimal editing.
In its latest advertising campaign, Corona has turned to stock photos to convey its brand message in a cost-effective manner. Spearheaded by the agency We Believers in Latin America, the campaign ingeniously promotes the brand's association with beach sunsets.
The images depict the sun setting over the ocean, with its reflection on the water taking the shape of a bottle of Corona. Remarkably, these photos required no additional retouching, keeping costs low while achieving a visually striking impact.
Gustavo Lauria, co-founder and creative director of the agency, elucidated that in cities inundated with advertising, these sunset images offer a visual respite and foster a connection with nature. What are your thoughts on Corona's strategy for its advertising campaign?
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Q: How much does outdoor advertising cost in Sunset Campaign?
A: The cost of outdoor advertising in Sunset Campaign depends on factors like location, format, and duration. BM Outdoor Media offers customized solutions, including billboard advertising, digital displays, transit media, and street furniture advertising.
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