PUMA's Global Campaign: Embrace FOREVER. FASTER.

We're not just fast; we're FOREVER. FASTER. Dive into our global brand campaign and ride the vibe with us. Check out the freshest snaps of PUMA billboards lighting up cities worldwide. We've got the inside scoop on our marketing mix and where you can catch our cool campaign in action. And guess what? We had a chat with the man himself, Richard Teyssier, our VP of Brand & Marketing. He’s the maestro behind the magic, and he’s spilling the deets just for you.

“It is an invitation to the consumer to see the game the way we do as a brand. And the way we see the game is… FOREVER. FASTER.”
– Richard Teyssier, Vice President Brand & Marketing at PUMA

PUMA's Biggest Brand Campaign in Ten Years

What do you aim to achieve with this campaign?

Richard: When I started as Global Brand & Marketing Director, we reviewed our Brand Tracker. It showed our prompt awareness was close to our main competitors, but our spontaneous awareness and brand consideration lagged behind. We identified fragmented and less emotional communication as the main cause. This campaign aims to create an emotional connection with our core target group, increasing communication awareness and brand recognition.

Speed: The Heart of FOREVER. FASTER.

What does FOREVER. FASTER. mean to you personally?

Richard: The main aspect of the campaign is to establish FOREVER. FASTER. as our brand mantra. Speed is a key dimension, and we want to highlight that. Personally, FOREVER. FASTER. is very aspirational. It started as an internal project before reaching consumers. Our ability to be fast sets us apart and has contributed to our success. FOREVER reflects our commitment to sustainability, and FASTER represents our drive to serve the fastest athletes and connect with trendsetters.

Looking Ahead: UEFA EURO 2024, Copa América, and the Olympics

What can PUMA fans expect as we approach these major sporting events?

Richard: We launched our global campaign with the main film on April 10th, supported by a comprehensive media mix: Out of Home, TV, online TV, YouTube, and social channels like TikTok and Instagram. We have spin-offs planned for major events like EURO 2024, Copa América, and the Olympic Games. For instance, we've been visible during key moments in the Champions League, Premier League, La Liga, and F1 in Europe, and on linear TV for NBA and WNBA games in the USA, and Copa América in South America. Our out-of-home advertising focuses on major cities like New York, Los Angeles, Mexico City, São Paulo, Paris, London, Madrid, Cape Town, and Shanghai. It will be hard not to see us.

Stay tuned and join us on this exhilarating journey as we redefine speed and set new standards in the world of sports and fashion. Let's live FOREVER. FASTER. together!