Revolutionizing Startup Ads: OneScreen.ai's Innovative Approach

Discover how OneScreen.ai transforms startup advertising, blending creativity and data analytics for impactful campaigns in physical spaces.

Rediscovering the Power of Traditional Advertising

In a world where digital marketing dominates, OneScreen.ai is revolutionizing advertising by bringing startup ads to the forefront of physical spaces like billboards and subway stations in bustling cities like New York City. Led by CEO Alex Ewing, the company is reshaping how startups, including fintech Ramp and technical recruiter Karat, connect with their target audiences in the real world.

Embracing Creativity in Marketing

Growing up in Purcell, Oklahoma, Ewing understood the impact of billboards on local landscapes. Now, he sees them as more than just static displays but as dynamic canvases for creativity in marketing. OneScreen.ai, based in Boston, acts as a bridge between startups and out-of-home (OOH) advertising opportunities, leveraging data analytics to optimize ad placements for maximum impact.

Leveraging Data for Optimal Results

With a focus on demographics and historical data, OneScreen.ai ensures startups reach their intended audiences effectively. The company's success speaks volumes, having raised $4.7 million from notable investors and witnessing a tripled revenue growth last year alone.

The Resurgence of Out-of-Home Advertising

Despite the digital marketing boom, Ewing emphasizes the resurgence of OOH advertising, particularly for startups. As privacy regulations tighten and online ad blocking rises, traditional advertising channels offer a refreshing alternative. Brands like Ramp recognize the value of brand recognition, investing in OOH campaigns to complement their digital efforts.

Measuring Impact in the Real World

While tracking ROI for OOH ads may pose challenges compared to digital counterparts, OneScreen.ai employs innovative strategies to measure effectiveness. By leveraging anonymized location data, the company analyzes consumer behavior and engagement, offering valuable insights to its clients.

Harnessing the Power of Physical Advertising

In a world inundated with digital noise, the impact of physical advertisements cannot be overstated. Ewing believes in the power of OOH advertising to not only enhance brand visibility but also to drive meaningful leads and engagement.

Redefining the Future of Startup Advertising

As startups navigate the ever-evolving marketing landscape, OneScreen.ai provides a beacon of innovation, bridging the gap between digital and physical advertising realms. With a focus on creativity, data-driven insights, and real-world impact, the company continues to redefine the future of startup advertising.