Ocean Outdoor: Redefining DOOH Advertising Across Europe

In the realm of advertising, where creativity reigns supreme, Ocean Outdoor is breaking new ground with an enticing opportunity for agencies and brands alike. Imagine the chance to captivate audiences across some of Europe’s most coveted digital out of home (DOOH) screens with your groundbreaking campaigns. Well, that dream is now a reality with Ocean Outdoor’s 2024 digital creative competition.

For the lucky winner of the inaugural Grand Prix, the prize is nothing short of extraordinary: a staggering £100,000 DOOH campaign spanning seven prestigious European locations. Let’s take a closer look at these iconic sites:

1. London’s Piccadilly Lights: An institution in the world of out-of-home advertising, Piccadilly Lights sets the stage for global campaigns to shine.

2. Amsterdam Leidseplein: Nestled in the heart of Amsterdam, this vibrant square pulses with life, drawing in crowds with its cultural attractions and bustling nightlife.

3. Stockholm’s Halo: A one-of-a-kind DOOH installation, Halo spans three floors in the Westfield Mall of Scandinavia, commanding attention like no other.

4. The Iconic in Field’s Copenhagen: Located in Denmark’s largest shopping mall, The Iconic beckons shoppers with its undeniable allure.

5. Helsinki’s Redi Icon: Standing tall in the heart of Helsinki’s largest shopping mall, Redi Icon is a beacon of innovation and creativity.

6. The Cube in Oslo: Suspended above the entrance hall of Oslo’s bus terminal, The Cube boasts four full-motion screens, captivating commuters and travelers alike.

These are just a glimpse of the potential reach and impact of Ocean Outdoor’s digital creative competition, which spans across the UK, the Netherlands, Sweden, Denmark, Finland, Norway, and soon Germany.

But what sets this competition apart is not just the opportunity to showcase creativity; it’s the chance to redefine the boundaries of DOOH advertising. With 30 winners across two categories – commercial and not-for-profit – awarded space across Ocean screens in their respective countries, the stage is set for innovation to flourish.

Ocean’s 13:

Out of these winners, 13 Gold prize recipients will emerge, each vying for the coveted Ocean Grand Prix. This ultimate prize isn’t just about accolades; it’s about harnessing the power of DOOH to transform ideas into internationally recognized campaigns.

The Grand Prix winner not only receives £100,000 in ad space but also gains the opportunity to collaborate with Ocean Studios to bring their brand campaign to life, amplifying its reach across digital and social channels.

Helen Haines, Ocean Outdoor’s head of brand and events, aptly sums up the essence of the competition: “Our digital creative competition is about pushing the boundaries of creativity in DOOH. We’re looking for concepts that not only embrace the medium but elevate it to new heights.”

How to Win:

The path to victory begins with the individual national competitions, closing on August 23rd, with winners announced in October. From there, the journey culminates in the Grand Prix, where 13 Gold winners vie for the ultimate accolade.

Judged by a panel of industry experts, the Grand Prix winner will be selected based on their collaborative spirit, innovation, global appeal, integration with other media, and overall impact on brand visibility and business goals.

So, if you’re ready to unleash your creativity and leave a lasting impression on audiences across Europe, Ocean Outdoor’s digital creative competition awaits. Submit your boldest ideas, and who knows? You could be the next visionary to revolutionize the world of DOOH advertising.