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Get the latest outdoor advertising industry news, tips and insights of the OOH media world. Look over for innovations, billboard design, brand awareness, creative outdoor, design tips, and stories of the latest projects that enable brands to connect with people with out of home advertising.
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The Happy Meal Experience to Adults
If you talk to Jennifer “JJ” Healan about any of McDonald’sprevious partnerships, she’ll tell you that each collaboration is anchored by what the brand calls a “fan truth".
Everything You Need To Know About Outdoor and Out-Of-Home Advertising
Outdoor advertising, along with out-of-home advertising, is advertising delivered to audiences outside of their homes via billboards, signs, and other kinds of visual or experiential media.
CAMPAIGN OF THE WEEK: Midea, 90 Minutes of Air Conditioning
A Chinese appliance maker played a film-length ad in an air-conditioned cinema to give New Yorkers respite amid a heatwave.