Discover how Netflix's 'Slap, Stick' campaign by Mother Design injects humor into graphic design, turning LA's comedy festival into a visual treat!
Setting the Stage: Netflix's "Slap, Stick" Festival
Netflix knows how to throw a party, and this month's Netflix is a Joke festival in LA was no exception. But what caught everyone's eye wasn't just the stellar lineup of comedians; it was the hilarious new visual campaign by Mother Design. Aptly titled "Slap, Stick," this campaign dared to ask a question that hadn't been pondered much before: Is graphic design funny?
Breaking the Mold: Unconventional Design with a Punch
The answer, according to Mother Design's Associate Creative Director, Elliot Vredenburg, might surprise you. "The answer: no. But it doesn’t have to take itself seriously, nor do we," Vredenburg quips. And indeed, the campaign takes a refreshing approach, blending an "obnoxious-but-friendly, self-vandalistic" style with monochrome images adorned with vibrant stickers. It's a visual feast that's as simple as it is enjoyable, injecting a dose of fun into the usually serious realm of graphic design.
Sticking Around: The Versatility of Visual Identity
The brilliance of the campaign lies in its versatility. Those stickers? They can be slapped anywhere—on garbage trucks, facades, billboards, even the festival performers themselves. It's a visual identity perfectly suited for a festival that embraces dry, self-aware humor, as Vredenburg explains. And let's not forget the tongue-in-cheek tagline: “You can’t spell ‘laugh’ without ‘LA’ and ‘ugh’”. It's the cherry on top of a campaign that doesn't take itself too seriously, yet still manages to capture attention and admiration.
A Winning Act: Netflix Strikes Gold with "Slap, Stick"
Netflix has had its fair share of creative hiccups, from AI movie posters to wonky straight lines. But with "Slap, Stick," they've hit the nail on the head. It's a playful, refreshing take that proves graphic design doesn't always have to be so serious. For more insights into the creative minds behind the campaign, check out a day in the life of the partners at Mother Design.
In Conclusion: A Reminder to Embrace the Fun
In a world where we could all use a good laugh, Netflix's new campaign is a welcome reminder not to take things too seriously—even graphic design. So go ahead, slap on a sticker and join the fun.
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