So, what can we learn from the 2022 holiday season as we plan for 2023? To make the most of this critical time, here are three trends with growth potential to consider.
1. An extended, ecommerce-driven season
In-store, supply chain and logistical uncertainties prompted retailers to kick off 2020 holiday efforts earlier than ever with online deals and promotions last October.
Nearly half of shoppers we surveyed also started holiday shopping before—and often in place of—in-store doorbusters on Black Friday. This continued through the end of the year, especially online, driving a dramatic 47% increase in ecommerce sales during the traditional holiday season.
Many of those transactions happened on mobile. For example, Adobe found that over half of digital Christmas revenue in 2020 came from smartphones.
We expect to see more digital acceleration with another extended, ecommerce-driven holiday shopping season in 2023. Pent-up demand may result in even earlier activity, so brands should start connecting with both loyal and new customers across digital and mobile channels now.
2. The roles of stores and digital are reversing
With less ability to browse in person last year, we saw in-store shopping become more intent-based and transactional. For many, online/offline hybrid solutions like curbside pickup and buy online pick up in store (BOPUS) redefined expectations for convenience.
Conversely, digital shopping has become more immersive with people looking to mimic much of the in-store experience at home. Think styling and how-to videos, live fashion shows, augmented reality try-ons, messaging with sales associates, and personalized recommendations.
In this new hybrid reality, it’s essential now to create convenient, frictionless, omnichannel offerings that bring the store experience online and the digital experience to stores.
3. People are discovering and purchasing on social more than ever
Half of all shoppers we polled experience some difficulty knowing what to buy for others, highlighting the need for discovery aides—especially during the holidays. Of those who discovered something online last season, 45% of shoppers said it was a gift for someone.
The concept of online discovery is not new, but the way it happens is changing. Many are turning to social apps, specifically, for personalized inspiration and curated recommendations. Nearly eight in 10 consumers we surveyed said they used at least one Facebook app or service for discovery last holiday season.
More people are purchasing on social apps as well. Grand View Research estimated that social commerce represented 11% of global retail ecommerce revenue in 2020, generating $474 billion.
Tap into discovery
Facebook and Instagram are built for social commerce—or as we like to call it, “Discovery Commerce.” You know, that serendipitous feeling when you discover a compelling product, service or brand on social media that you may or may not have been looking for. Or maybe didn’t even know existed? It sparks an interest, and you feel compelled to learn more or compels you to even purchase it spontaneously.
With Discovery Commerce, products find people so people can discover the things they are most likely to love. It enables businesses to go one step further than they can with any other marketing: not just meeting customers’ needs but anticipating them. And discovery happens more on our apps during the holiday season than during any other period.
SourceFacebook
Discover BMOutdoor: Billboard Advertising in US and Canada!
Why choose BMOutdoor for your outdoor advertising?
- Consumer trust: Outdoor advertising is a trusted medium for many, standing the test of time.
- Direct and captivating messages: We deliver clear and compelling messages that effectively reach your audience.
- Affordable for all: We offer options that fit all budgets and types of businesses.
- Sales team at your service: Our passionate sales team is ready to help you achieve your goals.
Do you need outdoor advertising? It remains effective in boosting your brand in the United States and Canada, working in collaboration with digital marketing and other channels.
- BILLBOARD
- BILLBOARD POSTER
- JUNIOR POSTER
- WALL ADVERTISING
- DIGITAL BILLBOARD
- BUS SHELTER ADVERTISING
- DIGITAL POSTER ADVERTISING
- WALLSCAPE ADVERTISING
- BENCH ADS
- AIRPORT ADS
- BUS ADVERTISING
- DIGITAL BUS SHELTER ADVERTISING
- LED TRUCKS
- KIOSK
- LED BOAT
- DIGITAL WALLSCAPE
- URBAN PANELS
- SUBWAY
- MURAL
- BIKE SHARING
Our services have coverage that extends throughout the United States, Canada, and Latin America. Take your message beyond borders! Contact us today at 210-610-5012 or email customerservice@bmoutdoor.com and let us be a part of the success of your next advertising campaign
Frequently Asked Questions About Outdoor Advertising in Holiday Season
Q: How much does outdoor advertising cost in Holiday Season?
A: Outdoor advertising costs in Holiday Season vary based on format, location, and campaign duration. BM Outdoor Media offers billboard, digital, transit, and street furniture advertising tailored to your budget and goals.
Q: How can I purchase outdoor advertising space in Holiday Season?
A: With BM Outdoor Media, buying outdoor advertising in Holiday Season is easy. We handle site selection, permit management, production, and installation for billboard, digital, and transit formats.
Q: What are the benefits of outdoor advertising in Holiday Season?
A: Outdoor advertising in Holiday Season delivers high visibility, nonstop exposure, and impactful reach. It’s ideal for increasing brand recognition in high-traffic zones.
Q: What outdoor advertising formats are available in Holiday Season?
A: BM Outdoor Media offers static and digital billboards, bus shelter ads, transit wraps, and street furniture advertising in key locations across Holiday Season.
Q: How do I measure the performance of an outdoor ad campaign in Holiday Season?
A: BM Outdoor Media provides insights including traffic data, impressions, and demographic targeting to evaluate your campaign's success in Holiday Season.
Ready to elevate your brand in Holiday Season? Contact BM Outdoor Media today for a free consultation and discover how our premium outdoor advertising solutions can transform your business.
Contact UsShare This:
Share
Tweet
Email
Share
Snap
Email
Share
Share
Share
Pin
Share
Share
Share