Billboard Advertising

What is Billboard Advertising?

Billboard Advertising is one of the preferred and most well-known media in Out of Home Advertising. Traditional Billboards consist in a large format advertisement printed on a resistant material such as Vinyl; this is placed on a large metal structure, which makes it one of the media with the most visibility and high impact within the advertising field. Billboards known as Bulletins or Boards can be of various sizes and for better visibility they are mostly found within urban areas placed at strategic points.

Billboards stand out for their visual impact at a great distance and are ideal for covering geographically segmented markets. By being located in strategic points, they mainly impact key audiences on the move; either by public transport, car or walking. Billboard Advertising is designed to convey a message quickly, clearly and concisely.

How Much does a Billboard Cost?

Billboard Advertising cost is mostly determined by the geographic market, weekly impressions, material and other factors. Traditional Billboards (made out of Vinyl mostly) are less expensive than Digital Billboards, Billboard Advertising costs reach between $800 per month and up to $30,000, premium locations can go for more. Prices vary depending on the city such as New York City Billboard Rental will cost between $5,000 and $50,000 per month while Cedar Rapids at Iowa, rental will cost between $550 and $4000 per month.

For more specific pricing:

Advantages of Billboard Advertising

High Exposure: Because it is a large-format advertisement and because of its locations, both drivers and passers-by can see it, the more populated the area around the ad, the greater the views.

Broad Audience: Something that characterizes Billboard ads is the use of simple messages with large letters and images as well as bright colors, so you capture the attention of your target audience, something that also characterizes them is the possibility of using volumetric figures so your campaign can become a focus for users and therefore a successful brand recognition.

Location Targeting: Due to the high quantity of Billboard locations, you have a higher chance of reaching the mind of your consumer.

How to Advertise?

At BM Outdoor we offer the best media to carry out your campaign, once the Billboard Spot is chosen, the client submits the Design, if needed our Designers work on adapting the design to the required measurements, after the design's approval, it is sent for printing and finally transported for its assembly on the Board.