January is typically not the most wonderful time of year for many brands. While the fourth quarter brings Black Friday, Cyber Monday, holiday sales, and peak travel, business can often slow down in the first quarter of a new year. And while optimism persists, this year might prove tougher than usual. Whether it's moving excess inventory, attracting consumers to competitive apps and streaming services, or driving foot traffic amid inflation, brands need all the help they can get to build sales momentum in 2023. Fortunately, out-of-home (OOH) advertising may be the solution brands need. Here are four key reasons why OOH should be a cornerstone of your advertising strategy this year:

1. Meeting Consumers Where They Are

In our mobile society, consumers spend 70% of their waking hours outside the home. With smartphones in hand, they engage with brands and marketing messages while on the move. Whether strolling through Times Square, commuting to work, or passing through airports, OOH media surrounds consumers in the moments that matter.

2. Notable Amidst Media Shifts

Consumer attitudes toward media are evolving. While some forms of advertising are seen as intrusive, OOH stands out for its creativity and mass appeal. Studies show that consumers notice and appreciate OOH ads more than ever before. This positive perception translates into engagement, with a significant portion of consumers interacting with OOH advertisements.

3. Iconic Storytelling in Impactful Locations

OOH offers a creative canvas for brands to tell their stories at scale. Iconic brands like Coca-Cola and McDonald's have long utilized OOH to build awareness and drive results. Additionally, digital-first brands such as Netflix and Amazon leverage OOH to create immersive experiences and connect with audiences. Strategic placements in iconic locations like Times Square further enhance brand visibility and storytelling capabilities.

4. Driving Digital Behavior

OOH not only captures attention but also drives digital behavior effectively. Studies indicate that OOH is the most efficient media type in influencing online actions such as search, social media engagement, and website visits. With advanced attribution solutions, brands can measure the impact of OOH campaigns and optimize future strategies based on actionable insights.

In summary, the evolving landscape of consumer behavior and media consumption underscores the importance of incorporating OOH into your advertising strategy for 2023. By leveraging the unique strengths of OOH, brands can engage audiences, drive measurable ROI, and navigate the challenges of the new year with confidence. Let's make 2023 the year of impactful advertising.Discover BMOutdoor: Billboard Advertising in US and Canada!