Driving Success: Collaboration Sparks Creative Velocity

Collaboration is the cornerstone of M&H's approach. Partnering with some of the largest creative agencies worldwide—such as Sid Lee, Wieden+Kennedy, and The Hive—M&H is dedicated to bringing creative ideas to life.

Execution Expertise

M&H specializes in execution rather than leading in strategy or creative development. Once the core idea is formulated, M&H steps in, leveraging its technology, expertise, and talent to adapt concepts for paid and owned channels, ensuring tangible results.

According to Dave Nourse, VP of growth at M&H, "Our ability to remain purely focused on the last mile of campaign delivery makes us special. We deliver content with unmatched velocity and efficiency without compromising quality."

Extensive Resources

With over 50 years of presence in the Canadian industry, M&H offers partners access to a comprehensive digital team, project managers, artists, designers, writers, and more. As the largest independent creative production studio in Canada, M&H boasts over 165 full-time employees across Montreal and Toronto.

Meeting Modern Challenges

The proliferation of channels across digital, video, print, and out-of-home has led to unprecedented demand for M&H's services. A study by CreativeX titled "Waste Not, Want Not" underscores the challenge of channel optimization, with 52% of budgets wasted on unsuitable creative assets.

Bridging the Gap

M&H acts as a bridge between the 'idea agency' and 'production agency,' ensuring seamless execution of creative concepts across diverse channels. Collaborating closely with highly creative agencies, M&H emphasizes the importance of aligning creative development with channel requirements.

Leveraging Tools for Efficiency

Utilizing tools such as Workfront for project management and Adobe Creative Suite, along with automation processes like Dynamic Creative Optimization (DCO) and Workfront Fusion, M&H ensures rapid delivery of targeted work, often within 24 hours.

Success Stories

In collaboration with Sid Lee, M&H executed the comprehensive Rogers’ TTC System 5G Network Enhancement campaign, featuring over 150 bespoke assets for maximum impact. Similarly, partnering with Wieden+Kennedy, M&H spearheaded the relaunch of the McRib for McDonald’s Canada, delivering nearly 200 assets across various channels.

Conclusion

M&H's collaborative approach, combined with its execution prowess and extensive resources, makes it a valuable partner for agencies seeking to bolster their production expertise. In an era where channel optimization is paramount, M&H stands out for its ability to deliver impactful content efficiently and effectively.