Ellie Goulding's Served Launches Major Outdoor Campaign"

Introduction to Ellie Goulding’s New Campaign

Popstar Ellie Goulding has launched a major advertising campaign for her Ready-to-Drink (RTD) cocktail brand, Served. With an 8% alcohol content, this is the brand’s largest campaign to date.

Campaign Details

The four-week campaign, titled ‘Summer’s too short for bad cocktails’, began on July 1st and spans 970 TfL sites and prominent locations in London.

Campaign Impact

It is projected to be seen by over 4.5 million adults and 46% of Londoners, achieving 160 million impressions for the brand. Additionally, the campaign will include UK-wide social media activity and digital marketing, including posts on Goulding’s own social media.

Sample Distribution

Served will also give out over 120,000 sample cans to the public across London, Birmingham, Leeds, Brighton, and Manchester. This strategy aims to bring the product closer to consumers and increase the visibility of the brand in different cities.

Collaboration with Among Equals

The campaign was created in partnership with Among Equals, aiming to highlight the quality of Served’s 8% abv cocktail range, which launched to the market last May.

Ellie Goulding commented, “We set out to create cocktails that are as fresh and delicious as the ones in your favorite bar, but in a convenient format. This campaign was designed to reflect that: a core quality message, delivered in a relatable and engaging way.”

Comparison with Competitors

This campaign follows that of its rival Moth, which launched its own out-of-home push last month, highlighting the “versatility and transportability” of its RTD cocktails

Conclusion

The Served campaign demonstrates the importance of outdoor advertising and how brands can utilize billboards and DOOH to reach a wide audience. This strategy is essential for Outdoor advertising companies and those advertising companies near me looking to maximize the impact of their products and brands in the market.