Visit Annapolis' BWI Airport Campaign: Spectacular Impact

The Outdoor Advertising Strategy that Revolutionizes BWI

The 'Visit Annapolis' outdoor advertising campaign has taken over the Baltimore/Washington International Thurgood Marshall Airport (BWI) at a pivotal moment, coinciding with the start of a record-breaking summer travel season. This innovative advertising strategy is carried out through Clear Channel Outdoor's advanced media network, making a significant impact among the 27 million annual leisure and business travelers.

Collaboration with Clear Channel Outdoor

On June 28, 2024, Clear Channel Outdoor, in its airport division, announced a new partnership and sponsorship with Visit Annapolis & Anne Arundel County (VAAAC). This non-profit organization aims to promote tourism and create a welcoming destination for its visitors, partners, and community. Thanks to this collaboration, a cutting-edge advertising campaign has been launched in the Concourse at BWI Airport.

Passenger Experience

Arrival passengers at the airport will enjoy the 'Visit Annapolis & Anne Arundel County tunnel' as they head to baggage claim. This 16-month campaign will immerse travelers in the wonders of Annapolis, Maryland. With 26.2 million passengers served in 2023, BWI is the busiest airport in the region, making this campaign an exceptional opportunity to highlight the tourist offerings of Annapolis.

Key Elements of the Campaign

The campaign includes billboards, tension fabric displays, illuminated tension fabric displays, wall graphics, and wide-format vinyl graphics along the glass panels of the floor-level escalator. These elements are designed to capture attention and provide an impressive visual experience for passengers.

Leadership Statements

Morten Gotterup, president of Clear Channel Outdoor, Airports Division, expressed his enthusiasm for this collaboration:

"We are proud to partner with Visit Annapolis on this innovative and immersive brand takeover of Baltimore/Washington International Thurgood Marshall Airport. Our team worked very closely with the Visit Annapolis team to develop a one-of-a-kind ad campaign that will blanket the airport and captivate passengers as they travel through one of the busiest airports on the East Coast. With the bustling summer travel season just kicked off, it couldn't be a more opportune time for Visit Annapolis to activate this campaign to drive awareness of what their beautiful city has to offer visitors from all over the world."

Benefits of Outdoor Advertising in Airports

Outdoor advertising campaigns in airports like this not only achieve high reach and visibility but also create an emotional connection with passengers, highlighting the benefits of the brands involved. This strategy is a perfect example of how outdoor advertising companies and advertising companies near me can use strategic locations to maximize the impact of their campaigns.