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Discover the immersive 'Visit Annapolis' BWI campaign, captivating travelers with stunning outdoor displays and engaging digital media. Don't miss out!
The Outdoor Advertising Strategy that Revolutionizes BWI
The 'Visit Annapolis' outdoor advertising campaign has taken over the Baltimore/Washington International Thurgood Marshall Airport (BWI) at a pivotal moment, coinciding with the start of a record-breaking summer travel season. This innovative advertising strategy is carried out through Clear Channel Outdoor's advanced media network, making a significant impact among the 27 million annual leisure and business travelers.
Collaboration with Clear Channel Outdoor
On June 28, 2024, Clear Channel Outdoor, in its airport division, announced a new partnership and sponsorship with Visit Annapolis & Anne Arundel County (VAAAC). This non-profit organization aims to promote tourism and create a welcoming destination for its visitors, partners, and community. Thanks to this collaboration, a cutting-edge advertising campaign has been launched in the Concourse at BWI Airport.
Passenger Experience
Arrival passengers at the airport will enjoy the 'Visit Annapolis & Anne Arundel County tunnel' as they head to baggage claim. This 16-month campaign will immerse travelers in the wonders of Annapolis, Maryland. With 26.2 million passengers served in 2023, BWI is the busiest airport in the region, making this campaign an exceptional opportunity to highlight the tourist offerings of Annapolis.
Key Elements of the Campaign
The campaign includes billboards, tension fabric displays, illuminated tension fabric displays, wall graphics, and wide-format vinyl graphics along the glass panels of the floor-level escalator. These elements are designed to capture attention and provide an impressive visual experience for passengers.
Leadership Statements
Morten Gotterup, president of Clear Channel Outdoor, Airports Division, expressed his enthusiasm for this collaboration:
"We are proud to partner with Visit Annapolis on this innovative and immersive brand takeover of Baltimore/Washington International Thurgood Marshall Airport. Our team worked very closely with the Visit Annapolis team to develop a one-of-a-kind ad campaign that will blanket the airport and captivate passengers as they travel through one of the busiest airports on the East Coast. With the bustling summer travel season just kicked off, it couldn't be a more opportune time for Visit Annapolis to activate this campaign to drive awareness of what their beautiful city has to offer visitors from all over the world."
Benefits of Outdoor Advertising in Airports
Outdoor advertising campaigns in airports like this not only achieve high reach and visibility but also create an emotional connection with passengers, highlighting the benefits of the brands involved. This strategy is a perfect example of how outdoor advertising companies and advertising companies near me can use strategic locations to maximize the impact of their campaigns.
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Why choose BMOutdoor for your outdoor advertising?
- Consumer trust: Outdoor advertising is a trusted medium for many, standing the test of time.
- Direct and captivating messages: We deliver clear and compelling messages that effectively reach your audience.
- Affordable for all: We offer options that fit all budgets and types of businesses.
- Sales team at your service: Our passionate sales team is ready to help you achieve your goals.
Do you need outdoor advertising? It remains effective in boosting your brand in the United States and Canada, working in collaboration with digital marketing and other channels.
- BILLBOARD
- BILLBOARD POSTER
- JUNIOR POSTER
- WALL ADVERTISING
- DIGITAL BILLBOARD
- BUS SHELTER ADVERTISING
- DIGITAL POSTER ADVERTISING
- WALLSCAPE ADVERTISING
- BENCH ADS
- AIRPORT ADS
- BUS ADVERTISING
- DIGITAL BUS SHELTER ADVERTISING
- LED TRUCKS
- KIOSK
- LED BOAT
- DIGITAL WALLSCAPE
- URBAN PANELS
- SUBWAY
- MURAL
- BIKE SHARING
Our services have coverage that extends throughout the United States, Canada, and Latin America. Take your message beyond borders! Contact us today at 210-610-5012 or email customerservice@bmoutdoor.com and let us be a part of the success of your next advertising campaign