OOH EFFECTIVENESS

Outdoor advertising is a cost effective way to create brand recall, and works even better if you are a hyperlocal brand.

Billboards, Ads on bus stands and many other forms of outdoor advertising are available to advertisers today but not all of them give you the same kind of returns.

Unlike online advertising it is much harder to estimate the ROI on outdoor ads though because you can’t calculate views.

Location, location, location…

Outdoor advertising costs depend upon the location the space is present in. Typically you end up paying more for outdoor ads on arterial roads than inner roads. If you aren’t a hyperlocal brand, you should look at locations that have the highest amount of traffic which are usually roads leading to commercial hubs across the city.

Traffic

Once you’ve narrowed down on the stretch of roads you are targeting, you need to now evaluate which sections of those roads give you the highest traffic advantage. The more time someone spends stuck in traffic at a particular location, the more time he has to see your outdoor ads. Thankfully, this is relatively easy to measure using google maps.

Traffic

Once you’ve narrowed down on the stretch of roads you are targeting, you need to now evaluate which sections of those roads give you the highest traffic advantage. The more time someone spends stuck in traffic at a particular location, the more time he has to see your outdoor ads. Thankfully, this is relatively easy to measure using google maps.

Line of sight

Essentially you are evaluating, how central the outdoor ad space is to your field of vision. The highest score should be given to spaces in the middle of the field of vision, mid scores if they are slightly off and the lowest if they are almost near the periphery. If you have to turn your head to view a billboard, that space is going to end up giving you a very poor ROI.

Spacing: How far apart should your outdoor ads be?

This largely depends on the different flows of traffic you are targeting. Assuming you have a limited budget and you want to optimize this budget, the best combination would be to have a single large, highly visible outdoor hoarding for every major flow of traffic in your target zone.

Periodicity: How long at a stretch should I have my outdoor ads up and how often should i do it?

This is the most important question of all. If you are in an industry where sales are periodic, you want to concentrate your budget on your peak sales period only. If you’re selling across the year, you have to work according to your budget. Take an outdoor ad space for more than a month continuously; and you can negotiate a good deal as well.

We can help pull together each of these elements, assisting you with the creation of your billboard advertising campaign.

For the best billboard and outdoor advertisement prices, placement and service contact us now

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