If you´re unsure about the value that OOH advertising can provide to your business, this is the guide for you.
“The key difference between outdoor advertising and other types of advertising: OOH reaches your audience while they’re outside".
If you´re unsure about the value that OOH advertising can provide to your business, this is the guide for you. Outdoor advertising is incredibly effective, but it will depend on how you set your media plan. If you´re new to OOH advertising, this guide will help you to implement your first campaign.
Billboards might seem too traditional compared online. But this could not be further from the truth. OOH has evolved with the current technology allowing us to connect with consumers in different ways and without the hustle of ad blocking.
The key difference between outdoor advertising and other types of advertising: OOH reaches your audience while they’re outside. TV and online ads can reach audiences while they’re at home, but the reality is people are much more likely to make purchasing decisions when they’re out.
Another key aspect between different advertising media and OOH —OOH is the most cost-effective medium, especially when paired with another medium. Whatever your current goal is, your long-term goal is to generate more revenue. This becomes difficult when you’re spending a substantial part of your budget on advertising.
With OOH for every $1 you spend, you can expect to make $2.80. With OOH, your reach will also increase. By saving money with your advertising, you’ll have more flexibility to invest in other aspects of your business.
OOH formats are embracing technology. Digital out-of-home (DOOH) is soaring in the US and around the globe. Geopath ensures accurate data about impressions.
OOH is great for every single business out there. OOH can help further your marketing goals and can be tailored to your budget. Any marketing campaign will need to reach people, and other media don’t have the ability to reach people, day and night, with repeated messaging.
OOH is more than just billboards. Outdoor advertising is a diverse world of formats that can help you fulfill different marketing goals.
Whether you want to target a specific demographic, or you need to create a constant reminder of your brand, OOH is versatile and can be molded to fit your needs.
The size of OOH is a big draw, enhance your brand in ways other formats can’t.
You need good creative design. But a creative with a wow factor, often requires messaging brevity and focusing on one image.
FACT: Uncluttered billboards usually achieve greater success. Ideally, your billboard design should consist of just 3 main components:
OOH is not the one and only solution to your marketing objectives. There are key benefits to integrating OOH with other advertising media like digital ads. The best-kept secret is this: OOH increases the effectiveness of your digital strategies.
OOH increases the effectiveness of any other advertising media. OOH reaches audiences when they are most likely to make purchasing decisions. Unlike with digital ads, OOH can’t be turned off or swiped away. They remain in place 24 hours a day, 7 days a week, to help you achieve your marketing strategy.
OOH is one of the most cost-effective advertising media. You’ll spend less and get more out of it, especially if you integrate your OOH campaign with digital strategies. So, how much do billboards cost?
OOH is priced by location, quantity, and timing.
Certain locations that cost more than others due to the amount of traffic and the types of audiences .
The more placements you request, the better deal you’ll receive, just like buying a product in bulk.
Timing is an important factor as well. While some inventory can be sold weekly, most of them have a minimum of 4 week rental to ensure a successful campaign. Keep in mind that certain spots might be in high demand during certain times of the year, so price might fluctuate depending on these factors.
We work with every client to create a package they feel comfortable with. We can help you set your budget, target specific demographics, and have creative. We can discuss the strategies you are currently using and how OOH can help enhance those pre-existing strategies.
Contact one of our account executives today to get started.
For more information on OOH and DOOH advertising, and how we can help with your next campaign, contact us today at 210-610-5012 or email firstname.lastname@example.org Create a website that's free with GoDaddy!