Corona's innovative billboard lets sunlight in, brightening cities and promoting their alcohol-free beer, Corona Cero. A refreshing take on outdoor ads.
Reinventing the Billboard: A Bright Idea from Corona
In a world where towering billboards often dominate city skylines, blocking out sunlight and views, Corona is taking a different approach. The renowned brand has introduced an innovative out-of-home advertisement that not only promotes its alcohol-free beer but also embraces the essence of brightness and openness.
Embracing Sunlight: Corona's "Sunshine is Back" Campaign
Gone are the days of traditional billboards overshadowing residential buildings. Instead, Corona's latest campaign features an outlined frame that acts as a beacon of light, allowing sunshine to permeate through. This unique concept aims to brighten up urban landscapes and create a more uplifting environment for city dwellers.
From London to Europe: Spreading Sunshine Across the Continent
Part of Corona's overarching "Sunshine is back" campaign, this refreshing take on outdoor advertising is set to debut in London before making its way across Europe. The showcase location at London’s Elephant and Castle serves as a fitting backdrop for this innovative initiative.
Spotlight on Corona Cero: Promoting Alcohol-Free Enjoyment
At the heart of the campaign is Corona's alcohol-free edition, Corona Cero. By promoting this product in such a creative manner, Corona not only highlights its commitment to offering diverse beverage options but also underscores the importance of embracing moments of relaxation and enjoyment, even in the midst of bustling city life.
Creative Collaboration: The Minds Behind the Campaign
Crafted by the creative minds at David agency, this campaign aims to inspire individuals to break away from the monotony of their daily routines and reconnect with the natural world around them. Julian Olivares and Alejandra Ramirez spearheaded the artistic direction, while Jonathan Rodriguez and Nicolas Tellez lent their talents as copywriters, bringing the vision to life with compelling messaging.
Bringing Sunshine Worldwide: The Impact of Corona's Campaign
Corona's "Sunshine is back" campaign originally took flight in late 2023, drawing inspiration from the brand's deep-rooted association with nature and sunshine. Spanning across Europe and Latin America, the campaign has resonated with audiences seeking moments of joy and authenticity in their lives.
A Bright Future: Corona's Commitment to Nature
Reflecting on the campaign, Ruta Ambrasaite, the marketing manager for UK and Ireland at Corona, expressed enthusiasm, stating, "'Sunshine is back' is an exciting campaign for us as we continue to demonstrate our commitment to connecting people with nature, bringing to life our ethos as a beer brewed with 100% natural ingredients."
In a world where advertising often competes for attention in increasingly crowded spaces, Corona's approach stands out as a beacon of creativity and positivity. By removing barriers and letting sunshine in, Corona not only promotes its products but also uplifts spirits and brightens days—a refreshing perspective in the realm of outdoor advertising.
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- Consumer trust: Outdoor advertising is a trusted medium for many, standing the test of time.
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Frequently Asked Questions About Advertising in Corona Sunlit
Q: How much does outdoor advertising cost in Corona Sunlit?
A: The cost of outdoor advertising in Corona Sunlit depends on factors like location, format, and duration. BM Outdoor Media offers customized solutions, including billboard advertising, digital displays, transit media, and street furniture advertising.
Q: How can I buy outdoor advertising space in Corona Sunlit?
A: Purchasing outdoor advertising in Corona Sunlit is easy with BM Outdoor Media. Select your preferred billboard advertising, digital display, or transit media option, and we handle everything from permits to installation.
Q: How much is a billboard ad in Corona Sunlit?
A: Billboard advertising costs in Corona Sunlit vary based on size, location, and type (static or digital). Contact BM Outdoor Media for competitive pricing and the best advertising locations.
Q: What are the benefits of outdoor advertising in Corona Sunlit?
A: Outdoor advertising in Corona Sunlit offers 24/7 visibility, high-impact exposure, and strategic placements in high-traffic areas, ensuring maximum brand awareness for businesses.
Q: Where can I find the best outdoor advertising locations in Corona Sunlit?
A: BM Outdoor Media provides premium outdoor advertising locations, including billboards, digital displays, and transit media in most visible and high-traffic areas.
Q: How long should I run an outdoor advertising campaign in Corona Sunlit?
A: For optimal brand exposure, we recommend running your outdoor advertising campaign in Corona Sunlit for at least four weeks. Longer campaigns enhance brand recognition and customer engagement.
Q: Does BM Outdoor Media offer digital billboards in Corona Sunlit?
A: Yes! BM Outdoor Media provides high-impact digital billboards in Corona Sunlit, allowing for dynamic ad rotations and flexible messaging to maximize your campaign’s effectiveness.
Q: What outdoor advertising options are available in Corona Sunlit?
A: BM Outdoor Media offers billboard advertising, digital displays, transit media, and street furniture advertising in Corona Sunlit to help businesses reach their target audience effectively.
Q: What is the process for launching an outdoor advertising campaign in Corona Sunlit?
A: BM Outdoor Media’s process in Corona Sunlit includes consultation, strategy development, creative design, production, installation, and ongoing campaign monitoring for maximum impact.
Q: How can I measure the success of my outdoor advertising campaign in Corona Sunlit?
A: BM Outdoor Media provides audience analytics, traffic data, and engagement metrics to track the effectiveness of your billboard, digital display, or transit media campaign in Corona Sunlit.
Q: Can BM Outdoor Media target specific demographics in Corona Sunlit?
A: Absolutely. Our strategic placement options in Corona Sunlit allow for precise demographic targeting based on traffic patterns, neighborhood demographics, and consumer behavior data to reach your ideal audience effectively.
Ready to elevate your brand in Corona Sunlit? Contact BM Outdoor Media today for a free consultation and discover how our premium outdoor advertising solutions can transform your business.
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