Corona's Sunlit Billboard: Brightening Cities Worldwide

Corona's innovative billboard lets sunlight in, brightening cities and promoting their alcohol-free beer, Corona Cero. A refreshing take on outdoor ads.

 

Reinventing the Billboard: A Bright Idea from Corona

In a world where towering billboards often dominate city skylines, blocking out sunlight and views, Corona is taking a different approach. The renowned brand has introduced an innovative out-of-home advertisement that not only promotes its alcohol-free beer but also embraces the essence of brightness and openness.

Embracing Sunlight: Corona's "Sunshine is Back" Campaign

Gone are the days of traditional billboards overshadowing residential buildings. Instead, Corona's latest campaign features an outlined frame that acts as a beacon of light, allowing sunshine to permeate through. This unique concept aims to brighten up urban landscapes and create a more uplifting environment for city dwellers.

From London to Europe: Spreading Sunshine Across the Continent

Part of Corona's overarching "Sunshine is back" campaign, this refreshing take on outdoor advertising is set to debut in London before making its way across Europe. The showcase location at London’s Elephant and Castle serves as a fitting backdrop for this innovative initiative.

Spotlight on Corona Cero: Promoting Alcohol-Free Enjoyment

At the heart of the campaign is Corona's alcohol-free edition, Corona Cero. By promoting this product in such a creative manner, Corona not only highlights its commitment to offering diverse beverage options but also underscores the importance of embracing moments of relaxation and enjoyment, even in the midst of bustling city life.

Creative Collaboration: The Minds Behind the Campaign

Crafted by the creative minds at David agency, this campaign aims to inspire individuals to break away from the monotony of their daily routines and reconnect with the natural world around them. Julian Olivares and Alejandra Ramirez spearheaded the artistic direction, while Jonathan Rodriguez and Nicolas Tellez lent their talents as copywriters, bringing the vision to life with compelling messaging.

Bringing Sunshine Worldwide: The Impact of Corona's Campaign

Corona's "Sunshine is back" campaign originally took flight in late 2023, drawing inspiration from the brand's deep-rooted association with nature and sunshine. Spanning across Europe and Latin America, the campaign has resonated with audiences seeking moments of joy and authenticity in their lives.

A Bright Future: Corona's Commitment to Nature

Reflecting on the campaign, Ruta Ambrasaite, the marketing manager for UK and Ireland at Corona, expressed enthusiasm, stating, "'Sunshine is back' is an exciting campaign for us as we continue to demonstrate our commitment to connecting people with nature, bringing to life our ethos as a beer brewed with 100% natural ingredients."

In a world where advertising often competes for attention in increasingly crowded spaces, Corona's approach stands out as a beacon of creativity and positivity. By removing barriers and letting sunshine in, Corona not only promotes its products but also uplifts spirits and brightens days—a refreshing perspective in the realm of outdoor advertising.