Earth Day 2022: Best Creatives Of The Week

Earth Day 2022: Best Creatives Of The Week

The pandemic seems to have shifted perspectives in many areas of our lives, environmental impact included.

"The IBM Institute for Business Value conducted a survey in 2021 indicating 93% of global respondents felt the pandemic had influenced their views on sustainability".

The pandemic seems to have shifted perspectives in many areas of our lives, environmental impact included. The IBM Institute for Business Value conducted a survey in 2021 indicating 93% of global respondents felt the pandemic had influenced their views on sustainability. A 2022 Ipsos survey indicated that we all are—or should be—in this together.

Lets take a look at some of the campaigns that stood out.

New York City Climate Clock

New York Climate Clock

New York City’s famous climate clock is swapping its countdown and instead opting for messages of support for communities that have experienced climate-related disasters.

Salma Zulfiqar: ‘Migration Blanket: Climate Solidarity’

‘The Migration Blanket: Climate Solidarity’ is the sequel to human rights activist Salma Zulfiqar’s award-winning film ‘In Solidarity: The Migration Blanket,’ which won Best Animated Short at the 2021 Berlin Independent Film Festival.

The new film will be shown at the Venice Biennale on April 23 and tells the story of how climate change is destroying women’s lives. It features stories from women who have fled danger from around the world.

Just Egg: ‘You’re Failing to Protect the Planet’

Food Truck offering Egg Sandwiches

Plant-based food purveyors Just Egg has adopted a guerilla marketing strategy to get its Earth Day message across directly to the members of Congress who have failed to act on the advice from scientists about global warming.

Wrangler: ‘Earth Day Jean’

Wrangler Jean is inserting itself into the conscious fashion conversation with its ‘Earth Day Jean.’

Taking inspiration from a custom illustration from the 70s, the pants are made from organic cotton and eco-friendly finishes, which the fashion brand states will “last both in style and in wear”.

Samsonite upcycles pre-loved luggage into coasters in Singapore

At the left, a Samsonite Shop, at the right Coasters made by Samsonite

The coasters, created by Singapore-based design company Studio Dam, are made from pre-loved luggage upcycled into sets of 2-piece coasters which people can redeem at Samsonite’s outlets in Singapore.

In addition, for every pre-loved piece traded by people, Samsonite has committed to a S$10 donation to the World Wide Fund For Nature organization in Singapore.

OOH advertising serves a dual purpose in this regard. It provides an escape from, and transition back into, real-life connections. And it fosters the ability for people to interact with the very world we’re trying to protect. The impact of messages that engage and encourage action in the moment have a multiplier effect, contributing to the betterment of our health and well-being as we all seek ways to improve our impact on the planet.

For more information on OOH and DOOH advertising, and how we can help with your next campaign, contact us today at 210-610-5012 or email customerservice@bmoutdoor.com. Create a website that's free with GoDaddy!

This post was adapted from an article that recently appeared in The Drum.

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