What size is a Junior Poster?

The common 8-sheet Junior Poster is approximately 6' x 12' (final size varies slightly by vendor/market).

What’s the minimum term?

Junior Posters typically run in 4-week cycles. Digital variants can sometimes start at 1 week depending on availability.

How do you choose locations?

We build clusters near retail, schools, venues, and commuter routes to drive frequency and recency to purchase.

Do you manage production and install?

Yes. We provide specs, coordinate printing, and handle installation with certified partners, plus proof-of-performance.

Junior Poster Advertising in the United States

Why Junior Posters with BM Outdoor?

Junior Posters (8-sheet) bring your message close to point-of-sale and daily routines. Ideal for tactical neighborhood dominance, store launches, promotions, and multi-ZIP clustering.

Main Advantages

Dense local reach, competitive CPM, scalable networks, and flexible flighting strategies.

Plan by audience flow and proximity

We prioritize walkability and traffic, retail proximity, schools, and commuter nodes to maximize frequency and recency to purchase.

Key Benefits

Criteria	Advantage
Neighborhood frequency	Repeat exposures along daily routines
Proximity	Near retail, QSR, schools, and venues
Flexibility	Scale by ZIP / district clusters
Cost efficiency	Strong CPM for multi-site coverage

4-Step Process

1. Brief

Targets, markets, timing, budget.

2. Locations

Clusters by POIs & audience flow.

3. Creative

Specs, print & installation.

4. Launch & Reports

Proof-of-performance each cycle.

Typical Timelines

Production & install: ~3–7 business days after creative approval. | Minimum term: 4 weeks (digital options can start at 1 week where available).

Creative Specifications

• 8-Sheet Junior Poster: final size ≈ 6' × 12' (confirm vendor template)
• File: PDF/X-1a or AI (outlined fonts)
• Resolution: 300 dpi at 10% (or vendor spec)
• Color: CMYK; include bleeds/finishing as required

Best Practices

✔ Simple message (5–8 words)	✔ Bold typography and high contrast
✔ Clear logo/offer	✔ Short URL or QR for fast action
✘ Avoid dense paragraphs	✘ Avoid thin/light fonts

Indicative Junior Poster Costs (USD)

Format	Area / Notes	Cost (USD)
8-Sheet Junior Poster	Neighborhood & retail proximity	Market-based (per 4 weeks)
Digital Junior Poster	Rotations, dayparting (select markets)	Market-based (weekly+)
Clustered Networks	ZIP / district tactical coverage	Custom by volume & markets