Conscious Consumers For Black Friday

As we approach the end of 2021, Black Friday is almost around the corner.

With countless discounts, slashing prices the most south ought shopping day of the year is surrounded by a marketing frenzy.

But when it comes to hyper-consumerism and sustainability, Black Friday is always a controversial topic. The heavy discounting and marketing that many brands feel pressured to adopt at this time of year encourages panicked hyper-consumption but some of them are taking stack to embrace sustainability.

The U.K. based organization Which? Has taken a turn with an OOH campaign. The brand promotes informed consumer choice in the purchase of goods and services by testing products, highlighting inferior products or services, raising awareness of consumer rights and offering independent advice.

The campaign tries to encourage consumer to be responsible and buy carefully. The billboard campaign created by St. Luke’s, displays comprises six neon signs that at first broadcast a typical sales message, then the images changes to display a conscious message which that is no the sales message that it appeared to be. The brand is trying to encourage a more considerate and smart spending amongs.

There’s a lot of pressure on businesses to offer Black Friday deals and we get it, sustainable products can be a bit more pricey than less sustainable ones, but for good reason. One thing we are certain of, is that now is the time to take an alternative approach to this with an alternative touch. We can always help you develop and choose the right OOH and DOOH placements, contact us today at 210-610-5012 or email Do you want to be featured or share our content? Email our marketing team:

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