Screwfix Builds On “No Stopping You”

Screwfix has partnered with M+C Saatchi Group UK to launch the next phase of its successful “No Stopping You” platform.

The new campaign, titled “Screwfix Convenience”, focuses on the retailer's strongest competitive advantage: helping customers get what they need as quickly and efficiently as possible.

According to recent customer research, convenience remains the number one reason people choose Screwfix over competitors.

Bringing Sports Energy To Trade Retail

Inspired by the visual language of iconic sportswear campaigns, the creative uses dynamic photography, bold typography and high-energy layouts to communicate speed and performance.

The approach allows Screwfix to break away from traditional retail advertising while making its convenience services feel more memorable and emotionally engaging.

By borrowing familiar cues from sports marketing, the campaign positions speed as a competitive advantage rather than simply a service feature.

Sir Mo Farah Leads The Campaign

Olympic champion Sir Mo Farah returns as the face of the campaign, helping connect the retailer's services with ideas of speed, endurance and performance.

His presence provides an immediate and recognizable link to the campaign's central message while adding personality and credibility to the creative.

The athlete's reputation makes him a natural ambassador for a campaign built around helping customers keep moving without interruption.

Highlighting Convenience Services

The campaign focuses on three key services that save customers valuable time.

• Sprint Delivery in as little as 20 minutes.
• Click & Collect in as little as one minute.
• Check-In for faster in-store collection.

These services are positioned as practical tools that help tradespeople and DIY customers complete projects more efficiently.

OOH And Social Working Together

The campaign extends across out-of-home advertising, YouTube, social media, radio, digital audio and display channels.

Two social-first films featuring Sir Mo Farah bring the campaign to life through spontaneous and humorous interactions designed specifically for digital audiences.

The integrated approach helps reinforce the convenience message across multiple customer touchpoints.

Why This Campaign Works

• Transforms convenience into a compelling brand story.
• Uses sports advertising cues that consumers instantly recognize.
• Leverages Sir Mo Farah's association with speed and performance.
• Highlights tangible customer benefits rather than generic claims.
• Combines OOH, digital and social channels for maximum impact.

Screwfix Convenience demonstrates how brands can use cultural references from outside their category to make functional benefits more engaging. By presenting speed as a performance advantage, Screwfix reinforces its position as a retailer built around helping customers get the job done faster.