Corals Your Horse campaign by BBH shows horse racing in a unique and dynamic way that has never been done before.
On the eve of this year’s Cheltenham Festival, Coral is bringing horse racing to Central London, bringing racing fans closer to the excitement, thrill and drama of the sport like never before with the launch of a mesmerizing and captivating DeepScreen™ activation at Ocean Outdoor’s world-famous Piccadilly Lights, just 100 miles from Cheltenham.
In a first for the bookmaking sector, the activation, devised by Coral’s lead creative agency, Bartle Bogle Hegarty (BBH), sees four horses and their jockeys jostling for a position in a race. Moments into the action, riders and horses dissolve away, leaving the viewer with one horse which then leaps out of the screen in slow-motion. Coral is the first ever brand to fully utilize both the front and back technology of the DeepScreen™, using it to show the speed and motion of the racehorses.
The sensational 3D spectacle debuted at Piccadilly Circus this morning and appears on rotation once an hour for one week, throughout the Cheltenham Festival.
A media campaign, planned and executed by the7stars, includes an OOH takeover of Cheltenham Spa station, social media, digital audio, digital and print activity. Racing fans across the country will also be able to view the creative from the Coral’s campaign at several further Ocean locations across the UK, including Liverpool, Manchester, Birmingham, Nottingham and Southampton.
Chris Brocklehurst, Coral’s Head of Brand Marketing says: “Never before has horse racing been given this sort of treatment, and this show-stopping spectacle truly brings racing fans closer to the action. It’s based on the premise that when it comes to racing, the only horse that matters is the one you’ve backed. We’re proud to be the first betting brand to use this 3D poster technology and to showcase horse racing like never before.”——— Marcom News
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