When you talking about outdoor advertising, big billboards next to the highway is the first thing to come in mind.
And when you think big, its normal to think big money. Out-of-home advertising follow consumers wherever they go, so is it really that expensive?
Outdoor advertising, is advertising that reaches consumers when they are outside their homes. The Outdoor Advertising Association of America says that’s where consumers spend 70 percent of their time.
According to Media Monthly: March 2021 by PJ Solomon you can expect to pay from $2 - $10 per thousand impressions for a static billboard, and between $9-32 per thousand impressions for a digital billboard.
Location, weekly impressions, read and size are some of the few factors that need to be taken into account when it comes to determining the price of an OOH placement
Outdoor advertising is budget-friendly. And since it cannot be blocked as online ads, your campaign will have a longer lifespan. To develop brand awareness OOH is the way to go, commuters get exposed to your message on a daily basis.
Even though the Out-Of-Home media was among the hardest hit sectors by COVID, we have seen a steady recovery.
Outdoor provide a unique ability to reach audiences at a more personal level. Don's miss out and take your business to where it can be seen. Talk to us and we can get you started.
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