Fast food chain helps Swedes with cost-of-living crisis by honouring expired deals that still appear on Google Street View.
"McDonald’s have had good prices and many good offers over the years. We thought it was a good and fun idea to revive old McDonalds offers and allow for “time travels".
Fast food chain helps Swedes with cost-of-living crisis by honouring expired deals that still appear on Google Street View
In December 2022, McDonald’s launched an interactive campaign in Sweden to help ease the strains of inflation. Deals Stuck in Time encouraged people to access Google Street View to track down old out-of-home promotions and unlock deals that were ‘frozen in time’.
The campaign hinges on a Google Maps navigation tool that allows people to wind the clock back in Street View so users can see what roads looked like in years past – a desktop feature that was extended to mobile phones in 2022. ‘Time travellers’ could track down McDonald’s OOH promotions dating as far back as 2009, and submit their discoveries to the campaign website and then apply the deal when ordering on the McDonald’s app.
‘McDonald’s have had good prices and many good offers over the years. We thought it was a good and fun idea to revive old McDonalds offers and allow for “time travels”, especially at a time when price is discussed more than ever,’ Staffan Ekstam, marketing director at McDonald’s Sweden said in a statement.
Working with Nord DDB, Stockholm, McDonald’s ran the new Deals Stuck in Time out of home in the same spots as the old OOH, to help people navigate Google Maps and uncover the past promotions. The campaign was promoted through out-of-home, digital out-of-home, film, audio and social media and ran until 15 January 2023.
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