Which areas should I prioritize around Mercedes-Benz Stadium?

Northside Dr NW, MLK Jr Dr, Centennial Olympic Park Dr and Ivan Allen Jr Blvd, plus Downtown Connector, I-85/I-75 and ATL airport corridors (Camp Creek & I-85 approaches).

What formats work best for FIFA World Cup 26 in Atlanta?

A blend of spectacular/static OOH on approaches with DOOH at airport and Downtown/Midtown networks. Add MARTA station/shelter media for frequency.

How early should I book?

As early as possible—flagship positions near stadium and airport book quickly. We’ll secure holds and provide alternates.

How do we measure ROI?

Impressions plus footfall, QR/URL engagement, uplift in branded search and store visits. KPIs aligned to your goals and timeline.

Can you run multi-city campaigns?

Yes. We plan across all U.S. host cities and can extend to Canada and Mexico for full North America coverage.

FIFA World Cup 2026 Atlanta, GA Mercedes-Benz Stadium

Atlanta Outdoor Advertising — Mercedes-Benz Stadium 2026

Put your brand at the center of Atlanta’s World Cup energy. BM Outdoor delivers OOH & DOOH across Atlanta—from Mercedes-Benz Stadium approaches and ATL (Hartsfield-Jackson) airport corridors to I-85/I-75, Downtown & Midtown (Peachtree) networks and MARTA flows. Surround fans and travelers with high-impact formats that turn attention into measurable results.

Combine spectacular/static OOH for dominance with DOOH agility to rotate creative by daypart, neighborhood and match schedule. Use MARTA station/shelter media for frequency from the airport to the stadium and entertainment districts.

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Mercedes-Benz Stadium — Atlanta outdoor advertising context for FIFA World Cup 26

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Talk to Our Atlanta Team

No obligation. We’ll confirm options near Mercedes-Benz Stadium, ATL airport, Downtown, Midtown and MARTA corridors.

Atlanta Strategy: Stadium, Airport, Arteries & Transit

High-Value Corridors & Fan Flows

Stadium Approaches: Northside Dr NW, Martin Luther King Jr Dr, Centennial Olympic Park Dr, Ivan Allen Jr Blvd.
Airport Corridors (ATL): Camp Creek Pkwy, I-85 approaches, I-285 connectors, Airport Blvd DOOH.
City Arteries: I-85, I-75, I-20, Peachtree St/Peachtree Rd, Downtown Connector.
Districts: Downtown, Midtown, West Midtown, Old Fourth Ward, Buckhead, Eastside BeltLine.
Transit: MARTA (airport ↔ downtown ↔ stadium), station/shelter networks and key bus corridors.

Stadium + Airport Downtown Digital Bundle Transit + Artery

Formats for Impact

Iconic spectaculars & large-format billboards on stadium & city approaches.
DOOH networks (airport, Downtown, Midtown/Peachtree, Westside).
Street furniture and station dominations along MARTA for last-mile relevance.
Wallscapes and special builds for social amplification and earned media.
Dynamic dayparting synced to match windows, languages and neighborhood context.

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Investment Advantages in Atlanta (FIFA World Cup 26)

Prime Context & Citywide Reach

Atlanta concentrates fan flows across Mercedes-Benz Stadium, ATL airport, and Downtown/Midtown—OOH places your brand where passion and intent converge.

Brand Lift & Measurable Outcomes

Measure with footfall, QR, unique URLs and lifts in branded search, store visits and conversions across key districts.

Agile DOOH Messaging

Rotate creatives by daypart, language and match timing across airport, transit and Downtown/Midtown digital networks.

Cost-Efficient Scale

Secure flagship boards early to lock predictable reach and CPMs during tournament demand spikes.

Expected Impact Around Mercedes-Benz Stadium & ATL

Match-day ad recall uplift near stadium & fan zones

Monthly impressions across Atlanta premium OOH

Riders exposed via MARTA & key corridors

Viewers share iconic OOH on social

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FAQ — Atlanta (Mercedes-Benz Stadium) Outdoor Advertising

Which areas should I prioritize around Mercedes-Benz Stadium?: Northside Dr NW, MLK Jr Dr, Centennial Olympic Park Dr and Ivan Allen Jr Blvd, plus Downtown Connector, I-85/I-75 and ATL airport corridors (Camp Creek & I-85 approaches).
What formats work best for FIFA World Cup 26 in Atlanta?: A blend of spectacular/static OOH on approaches with DOOH at airport and Downtown/Midtown networks. Add MARTA station/shelter media for frequency.
How early should I book?: As early as possible—flagship positions near stadium and airport book quickly. We’ll secure holds and provide alternates.
How do we measure ROI?: Impressions + footfall, QR/URL engagement, uplift in branded search and store visits. KPIs aligned to your goals and timeline.
Can you run multi-city campaigns?: Yes. We plan across all U.S. host cities and can extend to Canada and Mexico for full North America coverage.