Which areas should I prioritize around NRG Stadium?

Kirby, Fannin and Main St (US-90 Alt) approaches, McNee/Westridge and I-610 South, plus connections from Downtown/Midtown and Texas Medical Center.

What formats work best for FIFA World Cup 26 in Houston?

A mix of spectacular/static OOH on I-610/US-59/I-10 with DOOH at airports, Downtown/Midtown, TMC and Galleria. Add street furniture for frequency.

How early should I book?

As early as possible—flagship positions near stadium and airports book quickly. We’ll secure holds and set strong alternates.

How do we measure ROI?

Impressions plus footfall, QR/URL engagement, uplift in branded search and store visits. KPIs aligned to your objectives and timing.

Can you run multi-city campaigns?

Yes. We plan across all U.S. host cities and can extend to Canada and Mexico for full North America coverage.

FIFA World Cup 2026 Houston, TX NRG Stadium

Houston Outdoor Advertising — NRG Stadium 2026

Put your message on the main routes fans will travel. BM Outdoor delivers OOH & DOOH across Houston—from NRG Stadium approaches and IAH/HOU airport corridors to the I-610 Loop, US-59/I-69, I-10 and SH-288, plus Downtown, Midtown, Texas Medical Center and Galleria/Uptown networks. Surround match-day traffic with formats that turn attention into measurable outcomes.

Pair spectacular/static OOH for dominance with DOOH agility to rotate creative by daypart, neighborhood and match schedule. Leverage METRORail (Red Line) and Park & Ride flows to extend frequency from airports and suburbs to stadium and entertainment districts.

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NRG Stadium — Houston outdoor advertising context for FIFA World Cup 26

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Talk to Our Houston Team

No obligation. We’ll confirm options near NRG Stadium, IAH/HOU, Texas Medical Center, Downtown/Midtown and Galleria/Uptown.

Houston Strategy: Stadium, Airports, Arteries & Districts

High-Value Corridors & Fan Flows

NRG Stadium Approaches: Kirby Dr, Fannin St, Main St (US-90 Alt), McNee Rd, Westridge St, S Loop Fwy (I-610 S).
Airports: IAH (JFK Blvd, Hardy Toll Rd, Beltway 8) and HOU (I-45 Gulf Fwy, Broadway St) with nearby DOOH networks.
City Arteries: I-610 Loop, US-59/I-69, I-10 Katy Fwy, I-45 North/Gulf, SH-288, Westpark Tollway.
Districts: Texas Medical Center & Museum District, Downtown, Midtown, EaDo, Greenway/Upper Kirby, Galleria/Uptown, CityCentre/Memorial.
Transit: METRORail Red Line (Downtown ↔ TMC ↔ NRG), park & ride and key bus corridors.

Stadium + Airport Galleria Digital City Arteries

Formats for Impact

Premium spectaculars & large-format billboards on I-610/US-59/I-10 and stadium approaches.
DOOH networks at airports, Downtown/Midtown, TMC and Galleria retail corridors.
Street furniture & station dominations along METRORail for last-mile coverage.
Wallscapes and special builds that earn social and press amplification.
Dynamic dayparting synced to match windows, languages and neighborhood context.

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Investment Advantages in Houston (FIFA World Cup 26)

Prime Context & Metro Scale

Houston concentrates fan flows across NRG Stadium, IAH/HOU, Texas Medical Center and Galleria/Uptown. OOH keeps your brand top-of-mind where passion and purchase intent intersect.

Brand Lift & Measurable Outcomes

Track footfall, QR and unique URLs, plus uplift in branded search, store visits and conversions across core districts.

Agile DOOH Messaging

Rotate creatives by daypart, language and match timing across airport, transit and retail digital networks.

Cost-Efficient Reach

Secure flagship boards early to lock predictable reach and CPMs during tournament demand spikes.

Expected Impact Around NRG, Airports & Core Districts

Match-day ad recall uplift near stadium & fan areas

Monthly impressions across Houston premium OOH

Riders reached via METRORail & key corridors

Viewers share iconic OOH on social

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FAQ — Houston (NRG Stadium) Outdoor Advertising

Which areas should I prioritize around NRG Stadium?: Kirby, Fannin and Main St (US-90 Alt) approaches, McNee/Westridge and I-610 South, plus connections from Downtown/Midtown and Texas Medical Center.
What formats work best for FIFA World Cup 26 in Houston?: A mix of spectacular/static OOH on I-610/US-59/I-10 with DOOH at airports, Downtown/Midtown, TMC and Galleria. Add street furniture for frequency.
How early should I book?: As early as possible—flagship positions near stadium and airports book quickly. We’ll secure holds and set strong alternates.
How do we measure ROI?: Impressions + footfall, QR/URL engagement, uplift in branded search and store visits. KPIs aligned to your objectives and timing.
Can you run multi-city campaigns?: Yes. We plan across all U.S. host cities and can extend to Canada and Mexico for full North America coverage.