Which areas should I prioritize around Lumen Field?

1st Ave S, 4th Ave S, Royal Brougham, Edgar Martinez Dr S and I-5/I-90 ramps, plus connections from Downtown, Waterfront and SEA corridors.

What formats work best for FIFA World Cup 26 in Seattle?

A mix of spectacular/static OOH on I-5/SR-99 with DOOH at SEA, Downtown/Waterfront, SLU and Capitol Hill. Add transit & ferry terminal media for frequency.

How early should I book?

As early as possible—flagship stadium, waterfront and airport positions book quickly. We’ll secure holds and strong alternates.

How do we measure ROI?

Impressions plus footfall, QR/URL engagement, uplift in branded search and store visits. KPIs aligned to your objectives and timing.

Can you run multi-city campaigns?

Yes. We plan across all U.S. host cities and can extend to Canada and Mexico for North America coverage.

FIFA World Cup 2026 Seattle, WA Lumen Field

Seattle Outdoor Advertising — Lumen Field 2026

Connect airport arrivals, waterfront crowds and stadium fans with high-impact OOH & DOOH. BM Outdoor activates the Seattle metro from Lumen Field approaches and SEA airport corridors to I-5, SR-99, I-90 and I-405, plus Downtown, South Lake Union, Capitol Hill, Queen Anne, Waterfront/Pier and SoDo networks.

Pair spectacular/static OOH for dominance with DOOH agility to rotate creative by daypart, language and match schedule. Extend frequency with Link light rail (Stadium & SoDo), Sounder, King County Metro, Washington State Ferries and Monorail passenger flows.

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Lumen Field — Seattle outdoor advertising context for FIFA World Cup 26

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Talk to Our Seattle Team

No obligation. We’ll confirm options near Lumen Field, SEA, Downtown, SLU, Waterfront, Capitol Hill and SoDo corridors.

Seattle Strategy: Stadium, Airport, Arteries & Districts

High-Value Corridors & Fan Flows

Stadium Approaches (Stadium District): 1st Ave S, 4th Ave S, S Royal Brougham Way, Edgar Martinez Dr S, S Atlantic St, I-5 & I-90 ramps. (T-Mobile Park adjacency boosts volume.)
Airport Corridors (SEA): SR-518, SR-509, I-5, Airport Way S, International Blvd/Pacific Hwy S with premium DOOH near terminals.
City Arteries: I-5 spine, SR-99/Alaskan Way Tunnel & Waterfront, I-90 floating bridge, SR-520 bridge, West Seattle Bridge, Aurora Ave N.
Districts: Downtown/Pioneer Square, Waterfront/Piers, South Lake Union, Belltown, Capitol Hill, Queen Anne/Uptown, Ballard/Fremont, SoDo/Georgetown, U-District.
Transit: Link Light Rail (Stadium/SoDo/Intl Dist), Sounder to King St Station, King County Metro, Monorail (Seattle Center), Washington State Ferries.

Airport + Stadium Downtown Digital Artery + Transit

Formats for Impact

Large-format billboards & spectaculars along I-5/SR-99 and stadium approaches.
DOOH networks at SEA, Downtown/Waterfront, SLU, Capitol Hill and neighborhood retail corridors.
Street furniture & station dominations (Link, ferry terminals, King St Station) for last-mile frequency.
Wallscapes & special builds engineered for social sharing and PR value.
Dynamic dayparting synced to match windows, languages and neighborhood context.

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Investment Advantages in Seattle (FIFA World Cup 26)

Prime Context & Walkable Core

Seattle concentrates stadium, downtown and waterfront flows within minutes—OOH captures high-intent audiences at peak excitement and purchase moments.

Brand Lift & Measurable Outcomes

Track footfall, QR and unique URLs plus lifts in branded search, store visits and conversions across downtown, SLU and neighborhood corridors.

Agile DOOH Messaging

Rotate creatives by daypart, language and match timing across airport, transit and nightlife digital networks.

Cost-Efficient Reach

Lock flagship boards early to secure predictable reach and competitive CPMs during tournament demand spikes.

Expected Impact Around Lumen Field, SEA & Core Districts

Match-day ad recall uplift near stadium & fan areas

Monthly impressions across Seattle premium OOH

Commuters reached via Link/Ferries & key corridors

Viewers share iconic OOH on social

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FAQ — Seattle (Lumen Field) Outdoor Advertising

Which areas should I prioritize around Lumen Field?: 1st Ave S, 4th Ave S, Royal Brougham, Edgar Martinez Dr S and I-5/I-90 ramps, plus connections from Downtown, Waterfront and SEA corridors.
What formats work best for FIFA World Cup 26 in Seattle?: A mix of spectacular/static OOH on I-5/SR-99 with DOOH at SEA, Downtown/Waterfront, SLU and Capitol Hill. Add transit & ferry terminal media for frequency.
How early should I book?: As early as possible—flagship stadium, waterfront and airport positions book quickly. We’ll secure holds and strong alternates.
How do we measure ROI?: Impressions + footfall, QR/URL engagement, uplift in branded search and store visits. KPIs aligned to your objectives and timing.
Can you run multi-city campaigns?: Yes. We plan across all U.S. host cities and can extend to Canada and Mexico for North America coverage.