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Subway advertising by BM Outdoor – station domination and interior train media

Stations • Platforms • Inside Trains • Digital Networks

SUBWAY & METRO ADVERTISING

Own the commute with station dominations, interior car cards, and dynamic digital screens across top U.S. systems.

Get a proposal

Why Subway Advertising?

Subway media delivers repetitive exposure and extended dwell times. Reach riders as they navigate platforms, corridors, and car interiors—perfect for launches, app installs, events, and retail call-to-actions.

High-Frequency Reach Where People Move

We plan by ridership volumes, transfer flows, and station dwell, prioritizing gateways to offices, universities, retail districts, and arenas.

Key Advantages

FeatureBenefit
Station DominationsOwn multiple touchpoints in one hub for total immersion
Interior Car Cards/DigitalClose-range reads and repeat exposure during trips
Exterior WrapsMassive moving canvases across entire rail lines
Digital NetworksDayparting, rapid swaps, and contextual messaging

Top Subway Systems & Priority Hubs

City/SystemKey Stations & Zones
New York City (MTA)Times Sq–42 St, Grand Central, Fulton St, Union Sq, Herald Sq
Chicago (CTA)Clark/Lake, Jackson, Roosevelt, Washington/Wabash, O’Hare
Boston (MBTA)Park Street, Downtown Crossing, South Station, Back Bay
Washington, DC (WMATA)Metro Center, L’Enfant Plaza, Gallery Place, Union Station
San Francisco (BART/Muni)Embarcadero, Montgomery, Powell, Civic Center
Philadelphia (SEPTA)City Hall, 30th Street Station, 15th Street/Market

Ask for station maps, formats, and availability by line and direction of travel.

Planning & Packages

PackageNotesBudget
Station DominationMultiple assets within a single hubMarket-based
Line CoverageInterior car cards or digital units across a lineMarket-based
Digital Network BuyPlatform screens, dayparting, dynamic creativeCustom

*Final pricing varies by system, station tier, format, and seasonality.

Request your proposal

Response within 24 hours

  • • Station-by-station planning
  • • Static & digital formats
  • • Creative specs, printing & install

Be the brand riders see every day. Turn commute time into discovery time.

Contact
Subway station poster near escalators capturing riders during transfers
Platform-level subway digital screens with dayparted messaging
Interior train car cards delivering repeated exposure during rides
Corridor domination with multiple creatives guiding commuters through stations
Large format subway wall wraps for immersive brand takeovers
Stairwell and mezzanine placements maximizing dwell and frequency

Frequently Asked Questions

How far in advance should I plan a subway campaign?

We recommend 4–8 weeks for premium stations and wraps. Some digital and poster inventory can be placed sooner based on availability.

Do different systems have different specs?

Yes. Each transit authority has unique specs and production guidelines. We supply templates and manage compliance end-to-end.

Can I target specific lines or stations?

Absolutely—target by line, station tier, neighborhood, or POIs like campuses, arenas, and business districts.

Is digital subway media available?

Yes in many markets. Digital networks support dayparting, rapid creative swaps, and contextual triggers.

What reporting do I receive?

Proof-of-performance photos, station/location lists, and impression estimates. We can add QR/URL tracking and store-lift analysis.

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