Frequently Asked Questions
It’s an experiential installation that displayed the new Callsign Horizon sneakers frozen inside large ice blocks during New York Fashion Week, symbolizing endurance and Arctic heritage.
Because it merges art, fashion, and outdoor advertising by turning ice into a storytelling medium, engaging passersby and content creators across the city.
By bringing the brand’s Arctic roots to the streets of New York, the ice installation made the sneakers a physical and emotional centerpiece of the campaign.
The installation drew strong engagement from pedestrians and influencers, who shared the spectacle across social media, amplifying SOREL’s visibility during Fashion Week.
That creative OOH can go beyond visibility — transforming public spaces into immersive experiences that reflect a brand’s heritage and innovation.
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