Teapigs, the premium tea brand, has unveiled its largest-ever creative and media campaign titled “It’s Tea in All Its Glory”, created by Pablo London. This bold OOH campaign celebrates real ingredients and authentic craftsmanship — positioning Teapigs as the passionate advocate for great tea that deserves to be enjoyed, not over-processed.

Everyday luxury in a cup 🍃

As consumers shift toward mindful spending and small daily pleasures, Teapigs taps into the “little luxury” movement. We’ll pay more for barista coffee or organic chocolate — but what about upgrading our tea? The brand sees this as a chance to elevate an everyday ritual into an indulgent experience.

Through OOH and digital activations, Teapigs redefines tea as a symbol of comfort, care, and quality — showing that simple moments can be extraordinary when crafted with attention and purpose.

Playful visuals, pure ingredients ☕

The creative introduces Teapigs’ new mascot — a blissfully relaxed pig reclining among real tea ingredients like peppermint leaves, chamomile flowers, and black tea. With its modesty playfully covered by petals or leaves, the imagery celebrates purity and natural beauty with a cheeky smile.

Headlines such as “Uncrushed peppermint au naturelle” and “Hand-rolled flowers in the buff” highlight the brand’s confidence, transparency, and sense of humor, making the campaign both sophisticated and approachable.

Designed by Pablo, brought to life by Blind Pig

Created by Pablo London and digitally crafted by Blind Pig, the campaign features editorial-style visuals that blend minimalism, humor, and sensuality. The imagery transforms traditional tea advertising into an artful, contemporary expression of taste.

The campaign launches across outdoor and online media in November 2025, with additional activations planned for 2026 — setting a new creative standard for the tea category.

Voices behind the campaign

“This campaign was a labor of love, rigorously tested and thoughtfully crafted. Teapigs has already earned its place in people’s hearts by being an excellent product, and now we want to elevate its presence even further,” said Mat Bird, Marketing Director for Tata Consumer Products.

“A cup of Teapigs is one of life’s little luxuries. So what better way to make the brand’s first big splash than by showing our piggy bathing in all its glory?” added Nick Sheppard, Creative Director at Pablo.

OOH storytelling at its finest

This campaign proves that Out-of-Home (OOH) can go beyond simple advertising — it can tell human stories with emotion and wit. By turning a playful concept into a luxurious visual narrative, Teapigs invites audiences to slow down, savor, and appreciate the art of real tea.

With its mix of humor, craft, and creativity, “It’s Tea in All Its Glory” redefines how brands can use OOH to connect — not just sell. A campaign steeped in authenticity, brewed for impact.