Brands: Saatchi & Saatchi's Standout Interactive OOH Field Trip

Saatchi & Saatchi, in partnership with EE, secured the first prize in the brand category with their remarkable "Free Field Trips" concept. This initiative, aligned with EE's commitment to support the well-being of UK children, offers students an exhilarating interactive out-of-school field trip. Using advanced technology like augmented reality (AR) and full-motion, students can delve into World War II history while exploring the streets of Birmingham. The experience concludes with an AR immersion that places students at the heart of the action.

Judges were impressed, praising the educational value and the ability to engage students while promoting outdoor learning.

Brands: Moonpig Illuminates Piccadilly with Personalized Messages

Moonpig's creativity, in collaboration with Creature London, earned them the second prize in the brand category with their "Moonpiggadilly" campaign. In these trying times, the campaign aims to spread love and positivity. It invites the nation to send personalized messages displayed on the famous Piccadilly Lights. These messages are also shared on Moonpig's social media channels, ensuring wide-reaching positivity.

Judges applauded the campaign for its cheerful nature and its capacity to brighten people's days in a time when it's needed more than ever.

Charity: Stonewall Housing and Mr President Open "Behind Closed Doors"

Charity takes the spotlight too, with Mr President and Stonewall Housing securing the first prize in the charity category with their "Behind Closed Doors" campaign. The campaign aims to raise awareness about the housing crisis affecting LGBTQ+ individuals, often "evicted from the closet." Ocean's The Loop interactive technology allows viewers to hear what happens behind closed doors and provides an opportunity to make donations.

Judges praised the campaign for its striking and emotional nature, shedding light on an often-overlooked issue.

Charity: Great Ormond Street Hospital Children's Charity Highlights the Need for Donations

Great Ormond Street Hospital Children's Charity secured the second prize in the charity category with their "Big Face" campaign. The campaign creatively and emotionally portrays a child pressing their face against a digital screen. Viewers can scan a QR code to make donations, helping fund a much-needed cancer treatment center.

Judges commended the campaign's creativity, effectively combining technology with a heartfelt message.

Charity: The Hygiene Bank Addresses Hygiene Poverty

ACNE London took home the third prize in the charity category with their "Hiding in Plain Sight" campaign for The Hygiene Bank. The campaign addresses hygiene poverty, impacting over 3.2 million people in the UK. Using Ocean's sound technology, the campaign draws attention to hygiene poverty and encourages people to donate essential products.

Judges noted the campaign's attention to detail and practicality, using technology effectively to address a significant issue.

Recognizing the Importance of These Creative Ideas

A panel of 18 independent expert judges from the creative industry selected this year's winners. These awardees will receive a total of £500,000 in airtime to showcase their concepts in the iconic digital environments of Ocean across the UK.

This year's winners have demonstrated how DOOH advertising can be bold, impactful, and simultaneously address critical social and educational issues. Digital creativity in the outdoor space is thriving, and these awards bear witness to that fact.