High Noon launches a vibrant hand-painted mural promoting its Vodka Iced Tea, grabbing attention in the heart of the city.

Taking the Edge Off, One Wall at a Time

In a colorful move to promote its new Vodka Iced Tea, High Noon has partnered with Overall Murals to bring a bold, hand-painted mural to life in the middle of the city. With vibrant blue and yellow hues, the ad reads: "Finally, the non-carbonated Vodka Iced Tea you've been waiting for." And it’s hard to miss — the massive wallscape dominates the urban backdrop, catching the attention of pedestrians, commuters, and content creators alike.

A Refreshing Take on Outdoor Advertising

Hand-painted murals like this one are redefining what traditional billboard advertising looks like. Unlike digital or print billboards, murals offer an artistic, organic feel that integrates seamlessly with the architectural surroundings. This execution by Overall Murals blends craftsmanship and creativity, aligning perfectly with the relaxed yet premium image of High Noon.

Strategic Placement for Maximum Impact

Positioned at a high-traffic intersection — with a visible street sign marked “Bus” in frame — the mural not only commands attention but also communicates directly to urban professionals and casual city-goers. It’s not just an ad, it’s a visual vibe: something to take the edge off, just like the product itself.

OOH that Stands Out

This campaign exemplifies the power of OOH (Out-of-Home) advertising in city environments. With thousands of impressions daily and the bonus of organic sharing on social media, wallscapes like these deliver lasting impact while transforming ordinary facades into branded storytelling platforms.

Final Sip

Whether you're a fan of vodka iced tea or just love vibrant street visuals, this High Noon mural proves that great advertising doesn’t just sell—it paints a picture. Cheers to that. ✌️