Ramp has launched a bold out-of-home (OOH) campaign in New York City, transforming the everyday pain point of messy receipts into a clear and playful message: “Now Receipts Organize Themselves.” With a striking yellow backdrop and oversized receipts as the focal point, Ramp showcases how its finance automation software makes business administration effortless.
What’s the idea behind this campaign?
The concept addresses a universal frustration: collecting and filing receipts. By using enlarged, pinned receipts on the billboard, Ramp communicates that with its platform, expenses no longer require manual organization. The tagline humorously flips a common pain point into a promise of simplicity and automation.
How was the idea executed?
The billboard, placed above a busy subway entrance in New York, uses a minimalist yet eye-catching design. A neon yellow background cuts through the city’s visual clutter, while the oversized receipts add realism and relatability. Thousands of commuters are reminded daily that finance doesn’t have to be chaotic.
Why is this execution unique?
By using realistic design and cultural context, Ramp turns a tedious financial task into a cultural talking point. The campaign doesn’t rely on gimmicks — instead, it highlights a simple truth: with Ramp, receipts practically organize themselves. This clarity makes the message both memorable and relatable.
How does it connect with audiences?
Nearly everyone can relate to the frustration of handling receipts. By flipping this frustration into a benefit, Ramp connects emotionally with commuters and business professionals. The campaign demonstrates that Ramp is more than software — it’s a modern solution for effortless business finance.
Final thoughts: Simplicity as a cultural message
With its “Receipts Organize Themselves” campaign, Ramp proves how OOH can turn a common business frustration into a cultural statement. By combining humor, simplicity, and smart design, the brand reinforces its role as a leader in modern business finance — showing that sometimes, the clearest message is also the most powerful.
FAQs about this campaign
Why does the campaign stand out?
Because it challenges the perception of B2B marketing, showing that financial products can be communicated with creativity, humor, and mass appeal.
How does OOH play a role?
OOH provides Ramp with high visibility in one of the busiest cities in the world, turning technical B2B messaging into a large-scale public showcase.
What reaction did the placement generate?
It drew attention from both business audiences and everyday passersby, sparking conversations about how B2B brands can use OOH to stand out.
What can brands learn from Ramp?
That even in B2B, bold creative backed by OOH media can elevate brand perception, generate cultural relevance, and prove that serious products can have fun branding.
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