Rolling Stones: and DOOH

For their latest single Angry, the Rolling Stones enlisted film director Francois Rousselet and creative agency Riff Raff to mark the moment in a unique way.

In a world where music and advertising are intertwined in surprising ways, the Rolling Stones have returned to the music scene with a surprising impact after 17 years. Their new release, "Angry", not only marks their return, but also demonstrates how creativity can be harnessed in Digital Out of Home Advertising (DOOH).

History takes us back in time

In the late '60s, Los Angeles, when the city was filled with an impressive rock poster scene. These giant temporary monuments were hand-painted tributes to rock icons, capturing the essence of the music in street art. In an era before MTV music videos, these posters speak for themselves.

Today, these billboards have evolved into digital screens displaying brand campaigns. However, director François Rousselet had a bold vision: to revive the essence of the Rolling Stones using live concert footage, vintage videos and album iconography. Each scene would be superimposed on a sun-drenched billboard, as talented actress Sidney Sweeney rides in a vintage car while singing.

This project is a testament to how creativity can merge with Digital Out of Home Advertising (DOOH) to create a unique experience. The director shared his excitement: "An idea for a music video that I always wanted to make and that I kept an eye on, waiting for a song like 'Angry' to come out! And it's the Rolling Stones, damn it!"

The project was a monumental challenge. Rousselet personally designed the 109 advertising posters together with the Black Kite team. Matthew Fone, executive producer and owner of Riff Raff, noted: "As soon as François said, 'Don't worry, it's not that complicated to do,' I knew it would be the opposite, but when you have an idea that good, you put everything into it. in it."

“Angry” is not only the comeback of the Rolling Stones, but it is also a stunning example of how creativity can take Digital Out of Home Advertising (DOOH) to new heights. This project shows that, even in the digital age, music and street art can converge in surprising ways, creating memorable experiences for the public. The single is part of the band's new album titled "Hackney Diamonds," and its creativity leaves a lasting mark in both the worlds of music and advertising.