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Clear Channel Outdoor and Terrible Herbst Promote DOOH Ads Across From Super Bowl

OOH

In an exciting collaboration, Clear Channel Outdoor, a prominent player in out-of-home (OOH) advertising, has teamed up with Nevada-based Terrible Herbst Inc. to showcase dynamic digital out-of-home (DOOH) ads across from this year's Super Bowl venue at Allegiant Stadium in Las Vegas. This partnership marks a significant opportunity for brands to leverage the power of DOOH media campaigns to captivate audiences during one of the most anticipated sporting events of the year.


Super Bowl LVIII: A Prime Advertising Opportunity

Scheduled to air on February 11, 2024, Super Bowl LVIII promises to draw massive crowds and global attention. With an estimated 450,000 individuals expected to descend upon Las Vegas for the game, the economic impact on the city is poised to be substantial. Against this backdrop, the strategic placement of DOOH ads across from Allegiant Stadium presents an unparalleled opportunity for brands to maximize their visibility and engage with both stadium attendees and tourists exploring the vibrant Las Vegas Strip.

The Terrible Herbst Advantage

Terrible Herbst's new event-focused facility offers a range of amenities, including an impressive LED billboard, four-level stadium parking, a Starbucks, and a WSKY Stadium restaurant. The 400' x 20' digital screen at this location promises to be a showstopper, providing advertisers with a captivating platform to showcase their brands amidst the excitement of the Super Bowl festivities.

Clear Channel Outdoor's Commitment to Innovation

Adam Barthelmess, President of Clear Channel Outdoor Americas-Las Vegas, expressed enthusiasm for the partnership, emphasizing the strategic significance of the display's location and its ability to effectively target sports enthusiasts and Las Vegas tourists alike. This collaboration underscores Clear Channel Outdoor's dedication to pushing the boundaries of OOH advertising and delivering unparalleled visibility for advertisers.

Looking Ahead: Future Opportunities and Expansion

Clear Channel's partnership with Terrible Herbst is just one example of its ongoing efforts to expand its DOOH offerings and capitalize on high-profile events. Earlier agreements, such as the deal with the Westin Las Vegas Hotel & Spa, further demonstrate the company's commitment to providing innovative advertising solutions.

As Las Vegas gears up to host global conventions like CES, Clear Channel Outdoor remains poised to play a pivotal role in shaping the city's advertising landscape and driving impactful DOOH campaigns.

Unlock Your Brand's Potential with BM Outdoor

For businesses seeking to replicate the success of Clear Channel Outdoor and Terrible Herbst's collaboration, consider partnering with BM Outdoor. With our expertise in DOOH advertising and strategic placement across key locations, we can help elevate your brand's visibility and engagement during major events and beyond.

 


 

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  • Frequently Asked Questions About Outdoor Advertising in Bowl 2024

    Q: How much does outdoor advertising cost in Bowl 2024?

    A: Outdoor advertising costs in Bowl 2024 vary based on format, location, and campaign duration. BM Outdoor Media offers billboard, digital, transit, and street furniture advertising tailored to your budget and goals.

    Q: How can I purchase outdoor advertising space in Bowl 2024?

    A: With BM Outdoor Media, buying outdoor advertising in Bowl 2024 is easy. We handle site selection, permit management, production, and installation for billboard, digital, and transit formats.

    Q: What are the benefits of outdoor advertising in Bowl 2024?

    A: Outdoor advertising in Bowl 2024 delivers high visibility, nonstop exposure, and impactful reach. It’s ideal for increasing brand recognition in high-traffic zones.

    Q: What outdoor advertising formats are available in Bowl 2024?

    A: BM Outdoor Media offers static and digital billboards, bus shelter ads, transit wraps, and street furniture advertising in key locations across Bowl 2024.

    Q: How do I measure the performance of an outdoor ad campaign in Bowl 2024?

    A: BM Outdoor Media provides insights including traffic data, impressions, and demographic targeting to evaluate your campaign's success in Bowl 2024.

    Ready to elevate your brand in Bowl 2024? Contact BM Outdoor Media today for a free consultation and discover how our premium outdoor advertising solutions can transform your business.

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