Unveiling Tangerine's OOH Campaign

In the heart of downtown Toronto, Tangerine is making waves with its latest Out-of-Home (OOH) campaign, aimed at reiterating its position as Canada's original no-monthly-fee bank.

A Legacy of Affordability

Since its founding in 1997, Tangerine has been at the forefront of providing fee-free banking solutions to Canadians. With a focus on simplicity and accessibility, Tangerine has revolutionized the banking industry long before the emergence of digital banks.

Connecting with Canadians on the Streets

Partnering with PHD for media planning and buying, and Rethink for creative execution, Tangerine's OOH campaign strategically targets downtown Toronto, ensuring maximum visibility during the daily commute. The ads, creatively designed to instill trust and confidence, aim to resonate with Canadians on a personal level.

Building Trust Through Creativity

Tangerine's campaign is not just about advertising; it's about building trust and reinforcing Canadians' confidence in the brand. With each creative execution, Tangerine aims to solidify its position as a reliable and user-friendly banking option.

Continuing the Legacy

This isn't the first time Tangerine has taken to the streets of Toronto to showcase its user-friendly banking services. Last year's campaign, developed by Rethink and supported by PHD, featured dynamic digital displays at Yonge and Dundas Square, one of the city's busiest intersections.

Empowering Canadians, One Fee-Free Transaction at a Time

As Tangerine continues to innovate and evolve, its commitment to empowering Canadians with accessible banking solutions remains unwavering. With each campaign, the company reaffirms its position as the original no-monthly-fee bank, dedicated to helping Canadians save their hard-earned money and simplify their financial lives.