The 4 Key Factors of Usage, Consumption, and Trends in the Media Industry

1. Financial and Demographic Situation

The study delves into Mexico's financial situation and its demographic effects. It observes a moderate year-end in Mexican economic activity, influenced by factors such as social impact, the cost of living crisis, and upcoming elections. However, a rise in the national economic rate is projected due to activities like nearshoring and trade with the United States, which could generate new jobs. Additionally, wellness trends are expected to increase life expectancy and encourage economic participation among individuals over sixty years old.

2. Technology, Content, and Personalization

Brands vie to capture consumer attention through relevant content, where the integration of artificial intelligence plays a crucial role. There has been an uptick in the utilization of AI for various industry activities, such as data acquisition, result measurement, and real-time consumer engagement.

3. Streaming, TV, DOOH, and Cinema

The report highlights that video streaming has solidified as the primary choice for online entertainment, surpassing flagship platforms like YouTube. Additionally, platforms like TikTok continue to grow, attracting a diverse audience with their creative and agile format. On the other hand, television remains relevant, especially due to anticipated sporting and political events in 2024. Digital Out-of-Home (DOOH) advertising is also on the rise as it offers opportunities for more precise and effective segmentation. The film industry shows high investment potential as consumer leisure moments have gained greater importance.

4. Adaptability

The research emphasizes the importance of adaptability in platform usage and data protection as valued propositions by customers. In the era of personalization, it is crucial for brands to adapt to changing demands from the digital audience and prioritize data privacy. The integration of artificial intelligence will continue to be key in maintaining consumer interest, but there will also be an emphasis on ensuring the security and confidentiality of personal information.