UGG's Historic Times Square Debut: 3D Extravaganza

UGG Takes Times Square by Storm

The Southern California-based global lifestyle brand, UGG, is on a mission to redefine how we perceive advertising in the heart of the Big Apple. New York City's Times Square is about to get a taste of the UGG magic, as the brand rolls out a remarkable 3D digital out-of-home campaign. This remarkable display will grace the Nasdaq and Midtown Financial LED billboards, owned by Branded Cities, bringing a breath of fresh air to the bustling city that never sleeps.

A Historical First: UGG on the Midtown Financial Board

As UGG makes its Times Square debut, it's not just about a captivating campaign; it's about setting a historical precedent. UGG is now the first footwear brand to feature on the innovative Midtown Financial billboard. This milestone underscores UGG's dedication to pushing the boundaries and reimagining how we experience advertising.

A Visual Extravaganza

On October 19, the campaign bursts onto the scene with three 15-second video assets that will dominate the Nasdaq and Midtown Financial LED billboards. These billboards will not only light up Times Square but also introduce the world to the latest offering from UGG's winter lifestyle collection, The Shasta Boot Tall. The 3D visuals promise to be nothing short of a visual extravaganza.

UGGextreme: Bold Self-Expression Even in the Coldest Weather

Michelle Hernandez, Director of Omni Digital Marketing for the Fashion Lifestyle Group Brands at Deckers, expressed her enthusiasm for this groundbreaking campaign. "We are delighted to partner with Jellyfish on a pioneering 3D billboard campaign in such an iconic location. We’re confident this work will generate awareness and reach for UGGextreme, which is our pinnacle collection of cold-weather boots and outerwear. This campaign and product is designed to deliver extreme protection and allow for bold self-expression, even during the coldest weather conditions."

Freedom of Movement and Expression:

The campaign's prominent location and high-impact format are complemented by its interactivity. It conveys the message of UGG's freedom of movement, enabling individuals to maximize their winter playtime with freedom and expression, regardless of the weather.

Jellyfish: Leading the Charge

Caroline Nichols, Account Director at Jellyfish, expressed the agency's excitement about spearheading this spectacular digital out-of-home execution for UGG. She commented, "We are thrilled to be the lead company on this eye-catching digital out-of-home execution for UGG. There are so many possibilities to capture attention with digital out-of-home today, and we are honored to help this partner and much-loved brand drive mass reach across such engaging placements, right in front of One Times Square. The units serve to showcase the freedom and style offered by UGG, and we’re very excited that UGG is the first footwear brand to advertise on the Midtown Financial screen.

 

UGG's groundbreaking 3D digital out-of-home campaign is set to redefine advertising in Times Square. With cutting-edge visuals, an omni-channel approach, and a commitment to bold self-expression, UGG is ready to captivate the world with its winter lifestyle collection. Partnering with Jellyfish for this historic endeavor, UGG is proving that when it comes to fashion, there are no limits – even in the coldest of weather. Don't miss this captivating campaign that's about to light up Times Square like never before.