Billboard advertising steps strategy

In today's modern, fast-paced world, there is more competition than ever before for the attention of consumers.

Why OOH for Black Friday?

Outdoor advertising is one of the last messages a consumer gets before making a buy decision. Nearly 3/4 of OOH viewers shop on their way home from work; over 2/3 make their shopping decisions while in the car and more than 1/3 make the decision to stop at the store while on their way home -- all times when Out-of-Home advertising has the opportunity to be influential.

Top of mind awareness

More than half of holiday shoppers starting to research and plan their gifts in October or earlier — before they start committing to actual purchases. Start working on your media plan ahead of time. No rush, timing and location is key for a successful BF campaign.

Drive online

Although more and more people are willing to buy on mobile, we know that mobile is still used primarily as a door-to-the-store. Direct those inquiring minds to your product online, and they can purchase at their own convenience, anywhere, anytime.

Break through the holiday clutter

Consumers are armed with real-time information at the tips of their fingers along with a strong aversion to being advertised to. That means creative marketing solutions are needed more than ever before.

Out-of-home cannot be blocked or skipped. It can add valuable content and information in a message-friendly environment. OOH reaches those who consume less traditional media. It is flexible, relevant and able to deliver the right message at the right time

By embracing the power of the new OOH infrastructure and the data that informs it to plan themselves around consumer behaviour, retailers can help ensure that their Black Friday activity kicks off their biggest Christmas ever.

For more information on OOH and DOOH advertising, and how we can help with your next campaign, contact us today at 210-610-5012 or

Source: Posterscope, NRF 2023 Retail Holiday Planning Playbook,Coredna, OAAA

Destination billboards can serve to:

Spark or prompt a spontaneous decision during a traveler’s current trip. That unplanned (and more often than not minor) detour to visit. The signage basically helps them to ‘exit and experience’.

Remind and reinforce. Keep a destination or attraction in the mind, increasing brand awareness over time and influencing future decisions.

Travel-tourism brands are aces at eye-catching creative and are naturally visual storytellers. Out-of-home provides amazing canvases. There’s a synergy for out-of-home that doesn’t always exist so easily across all other verticals.

Billboard Advertising

Whether you’re an airline, cruise line, hotel, resort, CVB, destination or other tourism brand, you’re selling travel experiences. An experience that you can use to create mini moments for an audience while they’re out and about.

Out-of-home has the ability to strengthen the overall media campaign, reach people in the digital age and provide measureable results to advertisers.

If you haven’t considered how out-of-home media can benefit your travel brand, perhaps it’s time to think again.

For more information on OOH and DOOH advertising, and how we can help with your next campaign, contact us today at 210-610-5012 or email

2. Real-time, data-led dynamic creative: Creative can be changed in seconds; data can fuel which creative to serve based on a range of feeds like the weather, flight times or England scoring in the semi-final (we can hope!); copy and images can be changed manually; Instagram and Twitter can also be brought through via feeds.

3. Near real-time inventory booking: Inventory is rarely all sold, and what is unsold is by no means ‘remnant inventory’. If you want to go live on a Thursday evening at the last minute, now you can see what’s available in the right places and times, and book tactical smart activations.

4. Audience journey mapping across digital channels: If you know your audience, you can be really smart, tracing their likely journeys throughout the day and week to optimise frequency and messaging. OOH can now be planned as part of the larger digital user delivery.

5. Advanced reporting and insight: Real-time impact by placement reporting is also available. Tie this into site/app visits or brand Google search by geolocation, for example, and you can start to truly see a fuller view of a person’s full interaction with your brand.

As digital inventory grows, OOH media sellers are eyeing programmatic budgets. US sellers like Clear Channel Outdoor, Lamar and Outfront Media are building platforms or partnering with vendors to allow for programmatic buying and targeting on their digital inventory.

With these ideas already playing a part in the marketing mix and looking set to increase in dominance in the not-too-distant-future, programmatic OOH could be the trend to watch for the remainder of 2019 and beyond.

Billboard Advertising

If you are writing it down…

As it was mentioned above, show less with higher impact. Six or eight words are enough.

Billboard Advertising

Choose the best area

Spend your budget wisely. Highly populated areas with high-traffic are better places to put up outdoor ads; they are more expensive but at the same time they are more effective.

Billboard Advertising

Make it attractive

Design is a very important part of billboards and all kinds of OOH ads. Attractive and creative designs will have more effect on customers’ perceptions.

OOH is prime position to catch people when they are in a more absorbent state of mind. By delivering all these desirable and lucrative audiences at scale, OOH gets brands seen and, more importantly, remembered.

Putting up a successful billboard or any kind of outdoor advertisement, get help from a company that knows your target audiences better than themselves; you can trust us.


YouTube, Facebook or other social sites gives you a wider reach, more like a worldwide reach within few hours span. Ads are inexpensive and affordable, plus social sites use search engine therefore your ads are placed exactly in front of your targeted audience. The advantage of social media campaigns is that if your ad is effective people will react and share on it much more easily than other media mix.

So on a personal note, take your time, think through and plan carefully each step for your campaign and then go ahead to promote it. In the end your creativeness, hard work with the right platform will be success for you and your brand.

Billboard Advertising

Spacing: How far apart should your outdoor ads be?

This largely depends on the different flows of traffic you are targeting. Assuming you have a limited budget and you want to optimize this budget, the best combination would be to have a single large, highly visible outdoor hoarding for every major flow of traffic in your target zone.

Periodicity: How long at a stretch should I have my outdoor ads up and how often should i do it?

This is the most important question of all. If you are in an industry where sales are periodic, you want to concentrate your budget on your peak sales period only. If you’re selling across the year, you have to work according to your budget. Take an outdoor ad space for more than a month continuously; and you can negotiate a good deal as well.

We can help pull together each of these elements, assisting you with the creation of your billboard advertising campaign.

Billboard Advertising

For the best billboard and outdoor advertisement prices, placement and service contact us now

Discover BMOutdoor: Billboard Advertising in US and Canada!

Why choose BMOutdoor for your outdoor advertising?

  • Consumer trust: Outdoor advertising is a trusted medium for many, standing the test of time.
  • Direct and captivating messages: We deliver clear and compelling messages that effectively reach your audience.
  • Affordable for all: We offer options that fit all budgets and types of businesses.
  • Sales team at your service: Our passionate sales team is ready to help you achieve your goals.

Do you need outdoor advertising? It remains effective in boosting your brand in the United States and Canada, working in collaboration with digital marketing and other channels.

Outdoor advertising services:


Our services have coverage that extends throughout the United States, Canada, and Latin America. Take your message beyond borders! Contact us today at 210-610-5012 or email and let us be a part of the success of your next advertising campaign

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