Colgate's Humorous Campaign: Oral Health, No Joke

Humor on the Streets: Colgate's #OralHealthIsNotAJoke Campaign

In the vibrant landscape of outdoor advertising, Colgate has unleashed a wave of humor to combat poor oral hygiene practices in Spanish society. The #OralHealthIsNotAJoke campaign, in collaboration with the SEPA Periodontology Foundation, has brought a creative action to the streets of Madrid that blends with the trend of simulated 3D advertising.

Iconic 3D Messages: Humor to Remember Basic Tips

The messages displayed on these canvases simulate condensation on bathroom mirrors, using humor to remind Colgate's essential recommendations: "Are we repeating this morning's routine tonight?" and "Can't last two minutes?". These clever phrases not only aim to bring smiles but also serve as a creative reminder to brush your teeth at least twice a day for two minutes, change your toothbrush every three months, and complement the routine with floss and mouthwash.

A Fake Out-Of-Home Surprise

What seemed like a conventional advertising move turned out to be a Fake Out-Of-Home, a trend that uses 3D simulations to generate online conversation. Colgate Spain not only sought to capture the attention of passersby but also to create a viral impact. They succeeded with the collaboration of influencers like @benjaserra and @farmaceuticofernandez, who shared images of Madrid's famous buildings with Colgate's simulated exteriors, generating anticipation and amplifying the campaign's reach.

An Overlooked Issue: Oral Hygiene in Spain

According to the National Health Survey, 1 in 4 people in Spain still brushes their teeth less than twice a day. This data reflects poor hygiene behavior, as the average brushing time is only 45 seconds.

Positive Perspectives: Adopting Healthy Habits

Health experts recommend brushing at least twice a day, each time for a minimum of 2 minutes. They also suggest changing the toothbrush up to 4 times a year and complementing this routine with floss and mouthwash. From a positive perspective, the #OralHealthIsNotAJoke campaign highlights the need to adopt healthy habits to maintain a radiant smile and optimal oral health.

Collaboration with Influencers to Boost Conversation

To amplify the spread of this campaign, Colgate has collaborated with influencers from various fields, from lifestyle with @benjaserra and @fizpireta to marketing with @fatimamartinezlope and health experts like @farmaceuticofernandez.

These influencers, by simulating the authenticity of the action and sharing impactful images, contributed to generating anticipation and capturing the attention of their followers. The conversation on social media skyrocketed, taking the hashtag #OralHealthIsNotAJoke to new heights and multiplying the message's reach.

Real Commitment: #OralHealthIsNotAJoke

Colgate's campaign, supported by SEPA, has transcended mere advertising. Behind the creativity and surprise lies a real commitment to the oral health of society. #OralHealthIsNotAJoke is a reminder that taking care of our teeth is not a joke but a responsibility that we must take seriously.