Athena Club brings summer essentials to NYC with creative billboards that capture the eye and the season's spirit.
Summer’s Sharpest Treat
One side of the campaign, titled “Summer’s Sharpest Treat,” features bold razor visuals cleverly disguised as colorful popsicles — a witty and refreshing take on grooming essentials. This playful imagery doesn’t just draw attention — it invites people to smile while connecting to a product they use daily.
Drip-Free Decadence
On the other side, the billboard reads “Drip-Free Decadence,” showcasing a delicious ice cream bar next to Athena Club’s signature shave foam. It's a metaphorical pairing of luxury and functionality, positioning the brand as the perfect companion for smooth summer days.
Available at Target
Both billboards highlight the availability of Athena Club products at Target, making it easy for passersby to take immediate action. It's a seamless bridge between brand discovery and purchase.
Why It Works
This campaign exemplifies effective OOH (Out-of-Home) advertising by being timely, clever, and highly visual. It reinforces Athena Club’s playful, premium identity while encouraging on-the-go consumers to explore their self-care offerings.
Final Glow
Whether you’re a local or a tourist wandering NYC, these Athena Club billboards are impossible to ignore — because they’re not just selling razors or shave foam; they’re selling summer, fun, and flawless skin.
