Frequently Asked Questions
It’s a national campaign that redefines the mid-size SUV category by positioning the BYD SEALION 6 as the intelligent, future-ready alternative to traditional combustion models.
The campaign was created by TABOO, directed by Glue Society, with still photography by Steve Boniface from Loupe.
That modern drivers deserve more than tradition—BYD represents innovation, technology, and sustainable performance, while ‘everything else feels old fashioned.’
Outdoor and print executions extend the cinematic narrative into large-scale visuals, showcasing the SEALION 6 as an emblem of modernity across Australia’s major cities.
The TVC humorously contrasts outdated transport—horse-drawn carriages, penny farthings, and chaos—with the sleek SEALION 6 gliding effortlessly, symbolizing progress amid tradition.
It combines humor, design, and a relatable metaphor for progress, making technology and sustainability feel aspirational yet accessible.
That blending cinematic storytelling with powerful OOH/DOOH placement can redefine a product’s image and connect emotionally with modern consumers.
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